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Wrapped Rolls

Custom Gift Wrap – Promoting your Brand

With retail chain stores on every high street, there's never been a more important time for independent retailers to find ways to promote their own brand. However, whether you have one store or five hundred stores your brand is central to everything you do to promote your business.

A growing trend among retailers is to offer a gift wrapping service. This is true both in the physical world and also with retailing on the internet. It is possible to buy a huge range of stock gift wrap papers. But, this has its disadvantages. Not only is it almost impossible to match your company's corporate colours, but with changing trends, a paper chosen today could be out of stock tomorrow.

A better solution for gift wrapping is to have your own gift wrap paper custom printed. A simple idea would be to have your logo repeated to make an overall pattern using your corporate colours. This will work well with a particularly good design. A much better idea would be to commission some bespoke illustrations that either reflect your store's product range or possibly a seasonal theme. The company logo can be included, but with more subtlety. This way you can maintain your corporate brand whilst offering the recipient of the gift something much more appealing.

Remember to give some thought to whether you are going to include ribbons and bows when choosing your design theme and colours. Gift wrap ribbons and bows will add the finishing touch to any gift. Do think about how the fully gift wrapped present is to be packaged for posting if you are planning to gift wrap mail order items. You would most likely include the gift wrap materials along with the product for wrapping by the gift giver, unless you are sending the gift directly to the recipient.

Custom Gift Wrap Design and Print

There are printers who specialise in wrapping paper printing. The same is true of designers. Initially you will need to talk to someone who understands the different processes involved and being armed with sufficient information at the beginning will help.

1. Do you require rolls or sheets?

2. What is your preferred paper weight? eg. 60g., 70g., 80g., 90g.

3. Paper quality? Kraft, Varnished, Metallic.

4. Paper size? Length and width of rolls or sheets.

5. Paper finish? Matt or Varnished.

6. Quantity of sheets or rolls?

7. Colours in design? Standard 1-4 colours, Pantones.

8. Type of printing? Flexo, Gravure, Litho.

9. Any special effects? Metal foil, spot varnish.

The quantity and paper finish required will very quickly dictate what is possible and what is not for your budget. The budget will be dependent on the value of the gift, assuming you won't be charging for a branded gift wrap service. There are three types of printing used to print wrapping paper. These are Flexography, Gravure and Litho printing.

Printing wrapping paper rolls using Flexography. For simple designs in 1 or 2 colours the minimum quantity is approximately 6 to 12 rolls per design. Roll widths are typically from 30cm to 100cm and have a roll length of 250m. Rolls can be cut and supplied as gift wrap sheets.

Printing wrapping paper rolls using Gravure printing. Minimum quantities are often referred to by weights from 100kg for a single colour and up to 1000kg minimum for 4 colour printing per design. Roll widths are from 30cm to 100cm and in roll lengths of 250m.

A weight of 100Kg is equivalent to approximately 15 to 25 rolls, depending on the paper weight and roll width. These 250m counter rolls can also be cut and supplied as gift wrap sheets or converted into consumer rolls. Consumer roll lengths are specified by the customer and typically vary from 1m to 5m in length.

Printing wrapping paper using Litho printing. Gift wrapping paper is relatively thin, 60-90g, and not many printers like to put such thin paper through their litho printing presses. Some will print on thicker paper. This isn't normally recommended as it makes wrapping gifts more difficult. A 90g matt white paper provides an ideal base for printing gift wrap designs and is thick enough for litho printing if you can find a supplier that will do it. The most popular sheet size is 500m x 700mm or very close, depending on the printing press and country of supply. Typical minimum quantity is 1000 sheets per design.

There are definite advantages to printing litho. With low print runs possible and high quality multi-colour printing, the starting price for being able to print multiple designs is kept low. With some creativity a wonderful selection of designs is possible while including a central branded look.

About the Author

Richard Leeds is the founder of PrintJuggler, and provides a personal service for customers with custom printing and gift wrap packaging requirements. For more details visit www.printjuggler.com

Monkfish Rolls Wrapped in Parma Ham with Roasted Vegetables $29.99 Monkfish Rolls Wrapped in Parma Ham with Roasted Vegetables - Photographic Print

Smarties - Wrapped: 5 LBS $22.95 Smarties - Wrapped: 5 LBS Indulge your sweet tooth with classic Smarties candy wafer rolls! Great for parties, parades, Halloween, and candy crafting. Six assorted colors and fruit flavors are included in each individually wrapped roll:White = Orange-CreamYellow = PineapplePink = CherryGreen = StrawberryPurple = GrapeOrange = Orange

General Bath Tissue, Individually Wrapped, 2-Ply, White, 500 Sheets/Roll. 96 Rolls $59.38 Manufacturer: General. 96 Rolls. This two-ply toilet tissue is sturdy and durable. The individually wrapped rolls help ensure sanitary protection. Also makes loading and storing the tissue cleaner and easier. Packing Type: Case; Number of Plies [Nom]: 2;

General Bath Tissue, Individually Wrapped, 2-Ply, 500 Sheets/Roll, White. 96 Rolls $47.63 Manufacturer: General. 96 Rolls. This two-ply toilet tissue is sturdy and durable. The individually wrapped rolls help ensure sanitary protection. Also makes loading and storing the tissue cleaner and easier. Packing Type: Case; Number of Plies [Nom]: 2;

General Bath Tissue, Individually Wrapped, 2-Ply, White, 420 Sheets/Roll. 96 Rolls $49.21 Manufacturer: General. 96 Rolls. This two-ply toilet tissue is sturdy and durable. The individually wrapped rolls help ensure sanitary protection. Also makes loading and storing the tissue cleaner and easier. Packing Type: Case; Number of Plies [Nom]: 2;

Atlas Paper Mills Green Heritage Toilet Tissue, Individually Wrapped, 2-Ply, 400/Roll. 96 Rolls $38.39 Manufacturer: Atlas Paper Mills. 96 Rolls. Soft and absorbent. Overall embossed. Individually wrapped. Safe for all septic systems. White. Packing Type: Case; Number of Plies [Nom]: 2; Number of Sheets [Nom]: 400; Length [Nom]: 4. 1 in. Customers also sea

Converting Soft Touch Bath Tissue, 2-Ply, White, Individually Wrapped, 500/Roll. 96 rolls $51.72 Manufacturer: Converting Inc.. 96 rolls. Durable and strong bath tissue for your convenience. Individually wrapped to create a more sanitary restroom environment. Possesses premium quality for superior comfort, useful at home and everywhere else. Tissue T

Tootsie Rolls Pkg/360 $5.99 Tootsie Roll Midgees will satisfy sweet tooth's of all ages with it's chewy, chocolaty goodness. Each bag of Tootsie Rolls has 360 individually wrapped midgees. Add the Tootsie Roll Midgees to your spirit events, throw them at parades, give them as prizes at the school carnival - the possibilities are endless.

Tootsie Fruit Rolls Bank $32.95 Tootsie roll shaped piggy bank full of tootsie fruit rolls. Re-usable bank filled with bite size midgees. Eat the rolls and then use bank to save your money for more! Banks are filled with individually-wrapped, bite-sized candies in five fruity flavors: Cherry, Lemon, Orange, Vanilla, and Lime.Case includes 24 Tootsie Fruit Roll Banks, each bank containing 4.5 ounces of candy. Made in the USA.

Wraps and Rolls $4.49 Discover how easy it is to prepare and present delicious wrapped food. Typically healthier and lower in fat and carbs than other snacks and lunches, and much more exciting than the standard sandwich. Includes quick and easy edible wraps, from soft tortillas and spicy chapatis to paper-thin spring roll wrappers and sweet lacy pancakes, as well as more exotic ideas such as dried lotus leaves and corn husks. Over 150 glorious color photographs, both step-by-step to show techniques and stages, and a perfect image of each finished dish.

Wrapped $6 Wrapped - George Strait

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Marcal 100% Premium Recycled Bathroom Tissue, 48 Rolls/Carton. 48 Rolls $26.62 Manufacturer: Marcal. 48 Rolls. White tissue in individually wrapped rolls. Two-ply. Tissue Type: Toilet; Number of Plies: 2; Number of Sheets: 240 per roll; Length: 4.33 in. Customers also search for: 48 Rolls per Carton; Bathroom Supplies; Bathroom Tiss

Advantus Tootsie Rolls Chocolate Candy $5.99 0% 1.10 lb 40604 Low fat, chewy, chocolate candy pieces come individually wrapped and in a resealable bowl to keep them fresh for snacking. Advantus Advantus Corp Candy Chocolate Low Fat No Tootsie Rolls Chocolate Candy www.advantus.com

Broadway Strawberry Licorice Rolls 2.12oz: 24 Count $25.95 Broadway Strawberry Licorice Rolls 2.12oz: 24 Count Everyone's favorite licorice is back! Broadway licorice rolls also known as Danish Ribbons or Delfa Rolls are back. Starting in the 60's these licorice treats were called Broadway Licorice. Throughout the years the candy has re-invented itself as Delfa Rolls and Danish Ribbons, Now back as Broadway Rolls. These licorice candies are individually wrapped to ensure the best quality and taste.Broadway Strawberry Licorice Rolls 2.12oz: 24 Count Specifications:Counts per Order: 24 CountCandy Type: Packaged Candy, Licorice CandySize of Product: 2.12oz per CountTotal Shipping Weight: Approximately 4.2 Pounds

Broadway Black Licorice Rolls 2.12oz: 24 Count $25.95 Broadway Black Licorice Rolls 2.12oz: 24 Count Everyone's favorite licorice is back! Broadway licorice rolls also known as Danish Ribbons or Delfa Rolls are back. Starting in the 60's these licorice treats were called Broadway Licorice. Throughout the years the candy has re-invented itself as Delfa Rolls and Danish Ribbons, Now back as Broadway Rolls. These licorice candies are individually wrapped to ensure the best quality and taste.Broadway Black Licorice Rolls 2.12oz: 24 Count Specifications:Counts per Order: 24 CountCandy Type: Packaged Candy, Licorice CandySize of Product: 2.12oz per CountTotal Shipping Weight: Approximately 4.2 Pounds

Wedding Personalized Mint Rolls $2.1 Your presence made the day even sweeter! What a nice sentiment to leave with your guests with these personalized mint rolls. Choose from several designs to celebrate your special day. Features and facts:Favor savers are wintergreen breath mints wrapped in a silver foil roll with 12 mints per roll.The label wraps around the entire favor saver, allowing the personalization and the design to be on all sides of this favor.Personalize the label with the names and wedding date.Several designs available: Wedding Owls, Kissing Couple, Our Town, Wedding Tattoo, Kissing Couple Heart, Wedding Beach, Wedding Bows, Columns, Doves, Cherry Blossom, Wedding Diner, Wedding Feather, Wedding Floral, Heart Knot and Wedding Legs.Minimum 24

Candy Scramble (Wrapped) - 25 Lb Candy Scramble (Wrapped): GR $93.29 All of the traditional candy favorites come together in this mix. Everyone will scramble for this candy mix of Tootsie Rolls, Smarties, Root Beer Barrels, Mary Janes, Caramels, Dum Dum lollipops and Jawbreakers! Each case consists of twenty five pounds.

Baby Shower Personalized Mint Rolls $2.1 Your presence made the day even sweeter! What a nice sentiment to leave with your guests with these personalized mint rolls. Choose from several designs to celebrate your special day. Features and facts:Favor savers are wintergreen breath mints wrapped in a silver foil roll with 12 mints per roll.The label wraps around the entire favor saver, allowing the personalization and the design to be on all sides of this favor.Personalize the label with the name of the ""Mom to be"" and the date of the shower.Several designs available: Tied Up, Animals, Baby Clothes, Safety Pin, Zoo, Baby Shoes, Baby Shower Flowers, Bows and Dots, Star and Stripes, Baby Wave, and Retro Baby Shoes.Minimum 24

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All Natural Assorted Wafer Rolls: 25 LBS $127.99 All Natural Assorted Wafer Rolls: 25 LBS All Natural Assorted Wafer Rolls. Amazing candies made with all natural. These candies are fat free, gluten free & no high fructose corn syrup. An ideal healthy candy for you and your family. There are seven different flavors in this bulk candy.All Natural Assorted Wafer Rolls: 25 LBS Specifications:Total Purchase Weight: 25 PoundsCandy Type: Bulk Wrapped Candy# of Products: Approximately 32 pieces per poundTotal Shipping Weight: Approximately 26 Pounds

Dingo DI22500 Mini Porkie Rolls 3 Pk $10.04 Two Great Flavors In One!! Premium Chews With The Irresistible Combination Of Real Chicken Breast Jerky Wrapped In The Highest Quality Pork Rawhide. Slow Smoked To Help Seal In The Flavor. Helps Promote Healthy Teeth By Preventing Tartar Build-Up.Di22500 Dingo Mini Porkie Rolls 3 Pk

Fadeless Paper Rolls Mountains $27.73 Use any one of our Fadeless® Designs to add interest and excitement to that dull bulletin board. Available in two popular sizes that work great for backgrounds displays table skirting and party decoration. Each design is made with specialty coated fade-resistant inks for long lasting displays and bulletin boards. Acid free. Recyclable. 48" x 50'Film-wrapped and Boxed

Fadeless Paper Rolls Bubbles $23.53 Use any one of our Fadeless® Designs to add interest and excitement to that dull bulletin board. Available in two popular sizes that work great for backgrounds displays table skirting and party decoration. Each design is made with specialty coated fade-resistant inks for long lasting displays and bulletin boards. Acid free. Recyclable. 48" x 50'Film-wrapped and Boxed

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Fadeless Paper Rolls Welcome $27.73 Use any one of our Fadeless® Designs to add interest and excitement to that dull bulletin board. Available in two popular sizes that work great for backgrounds displays table skirting and party decoration. Each design is made with specialty coated fade-resistant inks for long lasting displays and bulletin boards. Acid free. Recyclable. 48" x 50'Film-wrapped and Boxed

Beefeaters DBF15985 Rawhide Rolls With Meaty Bacon And Cheese Filling $19.05 Irresistible tartarfighting rawhide combined with mouthwatering soft filling it's like getting two treats in one.Crunchy Filled Rawhide Rolls have easytochew ground rawhide wrapped around delicious filling.

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SkilCraft Bathroom Tissue, Two-Ply, 4 x 4, 550 Sh/Roll, 40 Rolls/BX, White. 40 Rolls $32.85 Manufacturer: SkilCraft. 40 Rolls. Two-ply bathroom tissue contains 4" x 4" perforated sheets wrapped around a core. Each individually wrapped roll includes 550 sheets. Tissue is made of 100 percent recycled material with a minimum of 35 percent post-cons