Tail Tail
Posted in Uncategorized on 11/18/2003 07:59 am by admin
Tail Tail
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US $139.99
Microsoft's Ignore The Long Tail Effect Could Lead To Lag Behind Google
News:
On The morning of March 29, according to foreign media reports, Microsoft will be (Bing) search network audience, Senior Vice President Jusuf Mendi (Yusuf Mehdi) on March 25 held in New York Search Engine Strategies (Search Engine Strategies ) The General Assembly, said that Microsoft has so far lagged behind in the search engine market Dell Mini 9 battery, Google is mainly due to its neglect of the "long tail effect."
Mendi On the Internet, and search Microsoft's developments in the field, said: "We are lagging behind in this area is mainly due to neglect of the long-tail effect, too much attention to the head of the search results side (head) ... ... but the result was a long caudal (tail) is more important. "for Microsoft to ignore the long-tail effect means that the major search engines to provide search results from popular sites, but from the neglect of smaller, more unknown network resources search results .
He pointed out that in the past 11 years, long-tail effect to the Google brings more traffic and revenue. Google is currently in the U.S. Web search market share 65% of the market share, while Microsoft will be the search engine market share of 11.5%. Since its launch in June 2009, the market share will be an increase of 3.5 percentage points. However, over the same period Google's market share is growing, market share growth will be mainly from Yahoo.
Mendy said: "Considering the long tail of rapid growth, this factor has played an increasingly influential. With a month's time, for example, will be one-third of search engine search terms are first-time emerged, of which most of the search will not happen again. We must understand this new data stream, and correctly respond to this situation, which is very, very important. "
Mendi that the long-tail effect and the related challenge is the size of Google and expand the market share occupied an important reason. Google annually from the digital advertising market earned 23 billion U.S. dollars in revenue cheap thinkpad t20 Battery. But he also said the market trend is to the popular search-side shift, which is Microsoft and micro-blog Twitter, Wolfram Alpha, as well as popular sites such as location sharing service Foursquare cooperation agreements reached by the main reason.
Mendi said that the current network search elements the search is not to explore the human way of thinking and design, there is ambiguity. The search engine will be meant to interpret user intent, which means that through the relevant or irrelevant search keywords to search for the user's search purpose. He said: "engage in a dialogue with consumers is more important, we are trying to understand user intent, and take action to meet their needs."
Stefan will be in charge of Wits (Stefan Weitz) recently told eWEEK interview, also published a similar point.
"Head" (head) and the "tail" (tail) are two statistical terms. Normal middle of the protruding part of the curve is called the "head"; on both sides of the relatively flat part of the called "tail." From the perspective of people's needs, most of the demand will focus on the head, and this part can be called popular, but are located in the tail of the demand is personalized, and scattered a small amount of the demand. This part of the differentiation, and a small amount of demand in the demand curve above the formation of a long "tail", while the so-called long tail effect is that the quantity of it will be all non-prevailing market Laptop battery would add up to form a more than popular market is a big market.
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