Replica Liberty
Posted in Uncategorized on 11/11/2008 10:15 pm by admin
Replica Liberty
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Appropriating Historical Persons and Events and Appropriating a Famous Phrase
The only widely accepted ritual employed to commemorate Presidents' Day, honoring the birthdays of Washington and Lincoln, is the Presidents' Day Sale. To draw us into stores, advertisers reduce George and Martha Washington to cartoonlike hucksters. Actors in white "Washington" wigs hector us about unbelievable bargains and swear that, like George Washington, they would never tell a lie. Similarly, ads for Fourth of July sales urge us to "declare our independence" from everything from an old car to a malfunctioning air conditioner and Thanksgiving Day sales imply that what we have to be thankful for are the "fantastic buys."
Another version of this tactic is employed in televised ads for Calvin Klein's perfume "Obsession." In the ads the fragrance Cartier Replica is associated with passages from the world's great love stories, including Hemingway's The Sun Also Rises, D. H. Lawrence's Women in Love, and Gustave Flaubert's Madame Bovary. In one of the spots, a young woman is shown running her fingers over a man's face as the announcer reads from D. H. Lawrence, "How perfect and foreign he was, how dangerous. . . . This was the glistening forbidden apple."
Just as advertisers are eager to associate their products with positive moments in the past and present, so they are loath to develop associations with traumatic ones. During network coverage of the Persian Gulf War in 1991, Procter & Gamble, Sears, Pizza Hut, and major airlines refused to place spots. As a result, NBC reported a loss of $45 million in ad revenue.
Companies appropriate the names of respected historical figures, such as Lincoln and Jefferson, to trade on the authenticity associated with those names. Service companies are more likely to adopt such names than manufacturers of more tangible products. Life insurance companies and banks are called Lincoln Life or Jefferson Trust, not because they were founded by Lincoln or Jefferson, but because the names themselves have residual credibility. Customers take the name, whether consciously or not, as a promise of the honesty and reliability associated with the historical person. Although the company may be only 20 or 30 years old, a name from the past suggests that it has been providing that reliable, trustworthy service for a long time.
We carry about with us a repertoire of phrases identified with important persons or occasions from the past. For example, when someone says "of the people, by the people, for the people," we call up an image of Abraham Lincoln. Such phrases gain our attention by drawing from that common repertoire and proceed to make us accomplices in creating the ad's meaning.
Each of the strategies we have identified, however, will backfire if the audience is offended by the linking of the product and the phrase, person, or event. The following two instances, in our opinion, overstep the bounds of acceptable use of the past and become tasteless. An ad for a light beer included a photograph identified as that of Goethe-- the German poet, scientist, and novelist-- on his deathbed. In the ad, Goethe is calling-- as he actually did just before he died-- for "more light!" By twisting Tag Heuer Replica Watches the last words of a great man into an appeal for a beer, the advertisers have trivialized his death and reduced an important historical figure to a huckster.
The strategy in a print ad for a motel is similar. That ad rephrased the invitation on the Statue of Liberty ("Give me you're tired, you're poor, your huddled masses yearning to breathe free. . . . Send these the homeless, tempest-tossed to me") to a come-on for the motel: "Give us you're tired, you're homeless, your weary, your thirsty." The motel did not invite "your poor." By reducing Emma Lazarus's stirring words to an invitation to choose one motel over another, the ad misappropriated a phrase we respect, a phrase that forms part of our cultural heritage.
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Suffragettes Sport a Replica of the Liberty Bell $19.99 Suffragettes Sport a Replica of the Liberty Bell - Premium Poster |
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Liberty $179.99 Liberty |
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At Liberty $19.99 At Liberty |
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View of a Statue, Replica Statue of Liberty, Las Vegas, Clark County, Nevada, USA $129.99 Panoramic Images View of a Statue, Replica Statue of Liberty, Las Vegas, Clark County, Nevada, USA - Wall Decal |
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Replica Statue of Liberty, Tokyo Tower, Rainbow Bridge, Tokyo Bay, Tokyo, Japan $29.99 Hellier Gavin Replica Statue of Liberty, Tokyo Tower, Rainbow Bridge, Tokyo Bay, Tokyo, Japan - Photographic Print |
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Replica $8.99 Replica |
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Liberty Classics 1:6 Shelby Cobra engine replica $45.57 Produced in 1:6 scale by Liberty Classics, this is the Shelby Cobra 427 replica engine. These are very accurate reproductions, all are fully wired and plumbed exactly like the original they represent. The block is produced from die cast metal with plastic and rubber parts used for the detailing. Each is mounted on a custom base and is ready for display. Each engine is approx. 6" x 6.5"x 5". |
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Liberty Classics 1:6 Hemi 426 replica engine $42.56 Produced in 1-6 scale by Liberty Classics, this is the Hemi 426 replica engine. These are very accurate reproductions, all are fully wired and plumbed exactly like the original they represent. The block is produced from die cast metal with plastic and rubber parts used for the detailing. Each is mounted on a custom base and is ready for display. Each engine is approx. 6 x 6.5 x 5 inches. |
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Mini Bricks BuildAStatue of Liberty $20.87 Mini Bricks BuildAStatue of Liberty Includes everything you need to build a replica Statue of Liberty Just add water to make the mortar. Then you can disslove the mortar in water to build again Recommended for ages 8 and up. Box measures 7 x 7.25 x 2.125 . |
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Liberty Head Dollar Gold Piece Replica Coin Pendant $54.03 $1 type 1/Liberty Head Gold Dollar replica pendant The United States first type of gold dollar The Liberty Head or Type 1 gold dollar was designed by James B. Longacre and minted from 1849 to 1854Shows the obverse, Liberty's head circled by 13 starsNestled in an antique gold-tone bezelThe replica of the smallest coin in U.S. historyHangs on a 30-inch antique goldtone chainLobster claw claspDimensions: 2.125 inches high x 1.625 inches wide x 0.125 inches deepModel: 11169 |
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Mini Bricks Build-A-Statue of Liberty $10.65 Mini Bricks Build-A-Statue of Liberty - Includes everything you need to build a replica Statue of Liberty! Just add water to make the mortar. Then you can disslove the mortar in water to build again! Recommended for ages 8 and up. Box measures 7'' x 7.25'' x 2.125''. |


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