Poor Mans
Posted in Uncategorized on 06/19/2009 12:44 pm by admin
Poor Mans
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Poor Man's PR - How to Write and Send Out a Press Release
Poor Man’s P.R.: How to Write a Press Release
So, you’ve started up a home-based business and you have zero dollars in your publicity budget. What do you do now?
Crank up the fax or find postage and photocopying money. You’ll be embarking on the poor man’s publicity campaign: sending out the press release.
There are really only three categories of information you need to know to start your campaign: form, effective content and where to send it.
Form:
I’ve found journalists to be a cranky, overworked bunch. Assume the gal on the other end of the fax machine is some junior reporter-intern hopped up on a caffeine-speedball cappuccino, living on 2 hours of sleep and a dream. Assume she is just itching for a reason to throw your precious press release in the recycling bin. Ensure that it’s properly formatted and you’ll at least escape this fate - for now at least.
1. It needs to be on 8 ½ x 11 inch paper with one inch margins all round. Use only one side of the paper if mailing it out.
2. In the upper left-hand corner type in capital letters FOR IMMEDIATE RELEASE. If you want your release held back until a certain date, then type for example: FOR RELEASE JUNE 6.
3. In the upper right-hand corner type the date you’re actually sending it out. Things get lost in offices or mixed in the wrong pile. When your reporter-intern finds it, your release date should tell her if it’s still current or not.
4. Try to keep it to one page. If you absolutely can’t, then subdivide large hunks of information into smaller ones under their own headings, i.e. your biography, how your project evolved, etc. It’s much easier to read and absorb this way.
5. Use action verbs to begin your paragraphs.
6. If you’re sending your release out to TV or radio stations phonetically spell out difficult names to ensure easy pronunciation.
7. Spell check thoroughly.
8. Use bullet points or numbering where you can.
9. If you go longer then one page put a sub-title or phrase at the upper left corner of the second page describing the next section of text, ie. NAKED HAMLET if you’re directing a bit of nude Shakespeare.
10. Always double-check to ensure that you’ve included a contact name, phone number (day and night) and an address. Place this information in the upper right hand corner under the date.
11. And lastly, at the bottom type three hash marks - # # # - to mark the end or your release.
Effective Content
There’s no point in sending out a press release that isn’t focused on your objective: convincing more people to check out your business and its offerings. You’re pitching for business, so make sure your best arguments for why you do it better are included in your release.
1. Be honest and straightforward. Don’t overhype. Don’t stretch the truth.
2. In the first paragraph put answers to the 5 W’s: Who? What? Where? Why? When? The first paragraph contains the most important information. The rest of the release includes information in descending order of importance.
3. Write in clear language. Keep it simple and easily understood, but at all costs do not patronize by spelling out basic information.
4. Add a few quotes of you commenting on your project, for example, “I saw a need that wasn’t being met, so I decided to post my thoughts on the hurdles facing micro-business entrepreneurs. Plus, everybody loves a good rags-to-riches story - and a formula for their own success. That’s what my blog gives them,” said Arleigh Cee regarding her blog, http:\homepreneur.blogspot.com
The quotes are useful to journalists who may be scoping for a quick and easy filler piece. Basically, you’ve done all the work for them. If they’re facing a tight deadline and writer’s block, they don’t even have to call you.
See the page below for an example of how I put my own press release together.
FOR IMMEDIATE RELEASE September 11, 2007
CONTACT: Arleigh Cee
604-XXX-XXXX
BLOGGER ARLEIGH CEE CALLS FOR PEOPLE
TO GET FEET WET AND BECOME BUSINESS OWNERS
Challenging the belief that you have to have buckets of money to start your own business, Vancouver writer, Arleigh Cee is blogging - http://homepreneur.blogspot.com - to encourage kitchen-table entrepreneurs to come forth and prosper. From business ideas to p.r. and marketing advice Homepreneur covers the gamut of everything a home-based business owner needs to know.
Commenting on why she started her blog, Arleigh Cee said, “I’d noticed an increased interest in kitchen-table entrepreneurs on shows like Montel and Oprah. I think more and more people are wanting to escape the daily rat race and have more control over their time and finances. And most everybody I’ve spoken with has an idea for their own small-business. I consider it my job as a blogger to encourage people to get their toes wet, if only as a part-time hobby. And you never know, one of my readers could be the next rags-to-riches story I cover.”
Stepping out from the crowd of business blogs out there, Homepreneur aims to help people with tens or hundreds of dollars to invest, not the big money most business blogs assume their readers have to throw around. “I want to offer useful information to the kitchen-table entrepreneur, the little guy or gal who isn’t being offered much of anything these days. I want to see them thrive and get rich,” added Ms. Cee.
- # # # -
Where to Send your Finely-Crafted Press Release?
The next step, of course, is making up your fax or mail-out list. For most small business owners starting out, I’d suggest a local list is the first one you should put together. It’ll require a bit of phoning or Internet searching, but it’s not difficult at all. Look up the web-sites for local radio and TV stations, local cable access shows, community and city newspapers - whatever you can think of. Often they’ll post a fax number or address to which you can direct your press release. Phone to see if there’s a features or lifestyles editor that might be interested in your story and to whom you might direct your press release. Make sure you include a fax cover page that directs your release to the person you want. And most importantly double and triple check that your name and contact information are accurate.
I hope this is useful and that you have a very successful public relations campaign.
About the Author
Arleigh Cee publishes a blog on small business at http://homepreneur.blogspot.com
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Poor Mans Paradise $12.99 Track Listing: 1. Just A Yesterday Away - (featuring Chip Davis/Don Heffington/Kenny Vaughan/Robby Turner), 2. Just Go South - (featuring Eric Heywood/Jason Sutter/Brian Whelan/Gia Ciambotti), 3. Let The Rain Fall Down - (featuring Daniel Glass/Robin Wiley/Carl Byron), 4. Long Distance Man - (featuring Eric Heywood/Shooter Jennings/Tony Gilkyson/Jason Sutter/Brian Whelan/Gia Ciambotti/Bryan Keeling), 5. Let Love Do The Rest - (featuring Don Heffington/Michael Webb/Eugene Edwards/Penny Dale), 6. Ballad Of That Guy - (featuring Mike Sessa/Marvin Etzioni), 7. Dixie - (featuring Eric Heywood/Jason Sutter/Brian Whelan/Tina Schlieske), 8. Poor Man's Paradise - (featuring Eric Heywood/Jason Sutter/Brian Whelan/Gia Ciambotti), 9. Old Folks Blues - (featuring Eric Heywood/Leroy Powell/Jason Sutter/Brian Whelan), 10. Never Gonna Do You Wrong - (featuring Ariane Kamp/Daniel Glass/Robin Wiley/Carl Byron), 11. Player Piano - (featuring Eric Heywood/Mark Stuart/Jason Sutter/Brian Whelan) |
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Poor Mans Heaven $14.99 Emi Classics:2170032 |
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A Poor Mans House (Dodo Press) $25.99 Author: Reynolds, Stephen Binding Type: Paperback Number of Pages: 236 Publication Date: 2009/01/01 Language: English Dimensions: 9.00 x 6.00 x 0.54 inches |
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A Poor Mans Dream: No Need to Apply, You Qualify $23.34 POOR NO MORE Unfortunately, society has not taken the liberty to answer that question or could it be that it has simply neglected the issue all together? Well, fret not, a light has been lit, shining on the very issues our society has overlooked and neglected. In this lyrical book of poetry, entitled, A Poor Mans Dream, Rhonda McClendon allows you to explore what truly constitutes this dream among dreams. Each poetic lyric has been laid in a storytelling fashion as well as revealing when related to being poor, unlike the tactics of society. As influencing as it may be, society has vividly given the wrong indication to our nation as to what this dream really is about. It could be the issue of the heart, broken homes, drugs (from the standpoint of the dealer and the addict), life, death, abuse, health or even love. In any case, it isnt simply obtaining financial security or the materialistic gain it may bring. A dream, powerful and strong enough to reach and affect even those in the White House. It is time you step away from the big picture so that you may view it in its entirety, to explore with me every dream that has presented itself, yet has been overlooked or even neglected. Author: McClendon, Rhonda Binding Type: Paperback Number of Pages: 76 Publication Date: 2008/06/14 Language: English Dimensions: 5.51 x 8.50 x 0.18 inches |
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Poor Mans Gospel by L, Jacobson J. [Paperback] $27.63 This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. Author: L, Jacobson J. Binding Type: Paperback Number of Pages: 200 Publication Date: 2010/09/30 Language: English Dimensions: 7.44 x 9.69 x 0.42 inches |
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A Poor Mans Poems by Newberry, Arlie E. [Hardcover] $43.5 Arlie was born in humble surroundings in 1932 during the depression. One of eleven children. He brings a fresh prospective to his work through the things he experiences in his life. Youll find humor and wisdom in his Poems as he goes through the stories in his Book. From having a Cricket in for breakfast or looking at life through his eyes. Like giving God credit for his work in his Poetry. ( my work comes out mighty ) as one example. Arlie has been a member of S. P. C. (Songwriters Poets Critique) in Grove City Ohio for nine years. So stroll through his work and enrich your life as he takes you on a journey you wont forget. Author: Newberry, Arlie E. Binding Type: Hardcover Number of Pages: 260 Publication Date: 2004/05/01 Language: English Dimensions: 9.00 x 6.00 x 0.75 inches |
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A Poor Mans Poetry by Manganelli, Joseph [Hardcover] $43.54 In every soul theres an story to be told, and for me, poetry is my way of expressing my feelings, my ambitions and my out look on life and all of its so called mysteries. There can be no better way to express ones emotions I believe, except through poetry. This then is my life long feelings and experiences brought fourth in pose. Author: Manganelli, Joseph Binding Type: Hardcover Number of Pages: 232 Publication Date: 2006/05/01 Language: English Dimensions: 9.00 x 6.00 x 0.69 inches |
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A Poor Mans House by Reynolds, Stephen [Paperback] $49.39 Vivid and intimate pictures of a Devonshire fishermans life. Compact, harmonious, without a single I wont say false but uncertain note, true in aim, sentiment and expression, precise and imaginative, never precious, but containing here and there an absolutely priceless phrase.. Joseph Conrad Author: Reynolds, Stephen Binding Type: Paperback Number of Pages: 336 Publication Date: 2006/01/01 Language: English Dimensions: 8.50 x 5.50 x 0.75 inches |
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Jailhouse Cooking: The Poor Mans Guide to Cooking $20.45 Author: Tribelli Sr, William A. Binding Type: Paperback Number of Pages: 128 Publication Date: 2004/01/01 Language: English Dimensions: 8.92 x 6.08 x 0.34 inches |
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A Poor Mans Poems by Newberry, Arlie E. [Paperback] $31.15 Arlie was born in humble surroundings in 1932 during the depression. One of eleven children. He brings a fresh prospective to his work through the things he experiences in his life. Youll find humor and wisdom in his Poems as he goes through the stories in his Book. From having a Cricket in for breakfast or looking at life through his eyes. Like giving God credit for his work in his Poetry. ( my work comes out mighty ) as one example. Arlie has been a member of S. P. C. (Songwriters Poets Critique) in Grove City Ohio for nine years. So stroll through his work and enrich your life as he takes you on a journey you wont forget. Author: Newberry, Arlie E. Binding Type: Paperback Number of Pages: 260 Publication Date: 2004/05/16 Language: English Dimensions: 9.00 x 6.00 x 0.59 inches |
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Jailhouse Cooking : The Poor Mans Guide to Cooking $11.16 No Synopsis Available |
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A Mans Faith $17.25 This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. |
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Le Mans $6.99 Le Mans |
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The Poore Mans Reliefe (1654) $20.09 This book represents an authentic reproduction of the text as printed by the original publisher. While we have attempted to accurately maintain the integrity of the original work, there are sometimes problems with the original work or the microfilm from which the books were digitized. This can result in errors in reproduction. Possible imperfections include missing and blurred pages, poor pictures, markings and other reproduction issues beyond our control. Because this work is culturally important, we have made it available as part of our commitment to protecting, preserving and promoting the worlds literature. ++++The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to insure edition identification: ++++ The poore mans reliefe Tonstall, George, b. 1616 or 17.Imprint conjectured by Wing.Caption title.By George Tonstall. Cf. Wing.22 p. London?: s.n., ca. 1654]Wing (2nd ed.) / T1888AEnglishReproduction of the original in the Bodleian Library++++This book represents an authentic reproduction of the text as printed by the original publisher. While we have attempted to accurately maintain the integrity of the original work, there are sometimes problems with the original work or the microfilm from which the books were digitized. This can result in errors in reproduction. Possible imperfections include missing and blurred pages, poor pictures, markings and other reproduction issues beyond our control. Because this work is culturally important, we have made it available as part of our commitment to protecting, preserving and promoting the worlds literature. Author: Tonstall, George Binding Type: Paperback Number of Pages: 30 Publication Date: 2010/12/13 Language: English Dimensions: 7.44 x 9.69 x 0.06 inches |
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The Poor $8.99 The Poor |
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A Mans World ... by Bullard, Arthur [Paperback] $33.87 This is a reproduction of a book published before 1923. This book may have occasional imperfectionssuch as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed worksworldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.++++The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to ensure edition identification: ++++ A Mans World ... Arthur Bullard Literary Criticism; American; General; Literary Criticism / American / General Author: Bullard, Arthur Binding Type: Paperback Number of Pages: 334 Publication Date: 2011/09/08 Language: English Dimensions: 9.69 x 7.44 x 0.70 inches |
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No Mans Land $19.99 No Mans Land - Poster |
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A Mans Man by Anonymous [Paperback] $34.65 This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. Author: Anonymous Binding Type: Paperback Number of Pages: 344 Publication Date: 2010/02/04 Language: English Dimensions: 7.44 x 9.69 x 0.72 inches |
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No Mans Land by Sapper [Paperback] $31.53 This is an EXACT reproduction of a book published before 1923. This IS NOT an OCRd book with strange characters, introduced typographical errors, and jumbled words. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. Author: Sapper Binding Type: Paperback Number of Pages: 296 Publication Date: 2010/04/09 Language: English Dimensions: 7.44 x 9.68 x 0.62 inches |
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Poor Man's Wealth $21.99 Part fable, part love story, part comi-tragedy, Poor Mans Wealth is narrated, somewhat unreliably, by El Gordo--the Fat One. He is the mayor of Higot, a dusty village in an unnamed Spanish-speaking country under military rule. He and the secret Marisol Committee--a group of local councillors--dream up a plan to save the village from economic death and the exodus of its young people, especially now that tobacco--their one source of income--is a suspect crop. They start a hoax. El Gordo, whose charming English comes via a library bequeathed to him, argues that the hoax which so changes the life of Higot is no more a deception than, say, the Loch Ness Monster, Irelands Blarney Stone, the Colossus of Rhodes... Can they pull it off and attract tourists to unattractive Higot? Will the hunchback Bartolomeo, a sex scandal involving a bicycle, or the military junta blow the hoax apart, see its perpetrators 'disappeared'? El Gordo takes the reader on a joyous, witty and wise journey through the travails of his village...and his heart. |
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Too Poor to Be Scared $19.21 Growing up in Williamsburg, Brooklyn, performing a tour in the army and moving back to New York was the easy part. Getting back in the groove wasnt. This is the autobiography of the twists and turns in one mans life as he sought his dream to be a recording artist. Through good times and bad, trials and tribulations, he always got back up, reached for the stars and eventually made it to the top. G. Edward Harper resides in East Rutherford, New Jersey, where he works as an actor, performing artist, photographer, motivational speaker and entrepreneur. Author: Harper, Edward/ Harper, G. Edward Binding Type: Paperback Number of Pages: 44 Publication Date: 2010/01/30 Language: English Dimensions: 5.50 x 8.50 x 0.11 inches |
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Blind Mans Holiday by Keary, Annie [Paperback] $26.85 This is a reproduction of a book published before 1923. This book may have occasional imperfectionssuch as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed worksworldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.++++The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to ensure edition identification: ++++ Blind Mans Holiday; Or, Short Tales For The Nursery, By The Author Of Mia And Charlie. (by A. Keary).; Home Circle Libr Annie Keary Author: Keary, Annie Binding Type: Paperback Number of Pages: 172 Publication Date: 2011/09/14 Language: English Dimensions: 9.69 x 7.44 x 0.37 inches |
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An Old Mans Favour by Elliot, Anne [Paperback] $33.09 This is a reproduction of a book published before 1923. This book may have occasional imperfectionssuch as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed worksworldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.++++The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to ensure edition identification: ++++ An Old Mans Favour Anne Elliot Author: Elliot, Anne Binding Type: Paperback Number of Pages: 324 Publication Date: 2011/09/04 Language: English Dimensions: 9.69 x 7.44 x 0.68 inches |
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American Le Mans Series $103.99 American Le Mans Series |
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One Mans Dope $6 One Mans Dope - Impossebulls |
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Le Mans Review 2005 $15.99 Le Mans Review 2005 |
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