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Hot Early-Stage Reviews For Market Warfare Book

Boston, MA - February 9, 2009 -- Ed Hennessy, PMG Principal and Founder announced that the Market Warfare book that he authored is gaining momentum worldwide and obtaining impressive reviews from avid readers.

Reader commentaries are coming in from the U.S., Canada, U.K., Germany, France, Italy, Japan, China, Taiwan and other regions.

The book’s release is turning out to be timely, given the worldwide financial meltdown and tough Market Economy that firms are facing.

Small-to-medium sized firms, in particular, are struggling and seeking new/innovative ways to conduct business. This is a matter of survivability and firms need approaches not previously available to cope with declining business and fierce competition.

The Market Warfare book is loaded with breakthrough approaches and techniques that impact critical areas of a firm’s business.

A sampling of commentary from three key sources:

John Paul Mendocha – a.k.a Dr. Speedselling – mentioned "There are millions of dollars of opportunity in this Market Warfare book for Business Owners and Marketing and Sales Professionals seeking an edge in this tough Market." Mendocha’s Industry "Winner’s Circle Series," which is supported by a large member network selected the Market Warfare book, as an outstanding Marketing work for 2008.

Jim Mazzola – CEO and Founder for Embedded Reps of America – commented "Although our team has 25+ years of experience and well-versed in our field, we are now applying the techniques learned in the Market Warfare book in every competitive encounter. We have also used the material to support a major product launch and recruit a high-powered Partner network. All with the emphasis of generating tangible results. We thought we knew it all, however this book and the author’s unique approaches have taught this old dog and his team some valuable new tricks."

The President of an Automotive Services firm, who goes by the moniker Ambassador indicated "Our business has been prone to big swings and brutal competition in the current business cycle. We realized that we could not continue doing the same old worn-out programs and campaigns and expect different results. We selected the Market Warfare book because it appeared to be consistent with the challenges and problems that we were confronted with. This book has made a difference. We are using the material to support a product launch, stimulate opportunity in our Dealer Network and drive the competition to compete in our terms, not theirs. We are also planning on using the Market Warfare material to expand our product-line, which will be targeted for New Markets."

Additionally, the Market Warfare book is endorsed by Gary K. Wolf, the creative genius that authored the book that fueled the blockbuster Disney movie "Who Framed Roger Rabbit." Mr. Wolf’s comments drive home the value of Hennessy’s expertise and the impact of the Market Warfare book. He indicates, "In this rough and tumble Marketing Wars – Ed Hennessy is my Yoda." 

The Market Warfare book is also endorsed by Jay Conrad Levinson – The Father of Guerilla Marketing – who quips "Hennessy tells you everything about the competition, things they hope you will never learn."

The Publisher, American Book Business Press is promoting the book, as a significant work that will change the Market landscape. The book can be obtained through the Publisher Direct Book Store at the following link:

http://www.pdbookstore.com/comfiles/pages/EdmondHennessy.shtml

The book is also available at Amazon.com, Target, Borders, All BookStores.com, Ingraham Books, ABE, Bookfinder.com, and other popular worldwide on-line outlets.

Hennessy said, "The reader commentary fully reinforces the value of the Market Warfare book and on a personal note substantiates the seven year cycle it took to conceive, write, work with the publishing firm and launch this key marketing work."

Hennessy, who goes by the nickname Hawkeye indicated, "As a Marketing pro, I looked high-and-low for a work like the Market Warfare book and could not find it. As a result, I decided to fill the void and produce a practical guide for other Industry associates that could take this breakthrough material and apply it to their firms’ critical needs."

Copyright 2009
Performance Marketing Group
Edmond Hawkeye Hennessy

Book Title: Market Warfare: Leadership & Domination Over Competitors

About Performance Marketing Group - PMG is a private Market Consulting firm located in New Hampshire that specializes in powerful Market Programs that generate tangible results for Client Companies.
PMG has been responsible for generating $500-750 million revenue for various Clients, by the application of its innovative programs/campaigns.

 

About the Author

Edmond Hennessy is a seasoned, well-recognized veteran in the COTS Embedded Market. He has authored many works including the "Mission-Ready COTS" Industry Guidebook, "COTS Supportability & the Life-Cycle Proposition" and "Beyond COTS: Repackaging, Reformatting & Tech Transfers." He has participated in key industry panels, has been a keynote speaker in E-casts dedicated to signal-processing applications and has been tapped as an industry executive to comment on disruptive and emerging technologies that impact the Defense & Military, Homeland Security and Healthcare/Medical Target segments. Mr. Hennessy heads up the Performance Marketing Group (PMG), a private market programs & consulting firm. His new book Market Warfare: Leadership & Domination over Competitors has been formally released and is gaining momentum and support worldwide. For more information visit http://www.pmgresults.com/ or call (603) 521-8607.

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