Gem Full
Posted in Uncategorized on 06/15/2005 02:32 pm by admin
Gem Full
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 1946 D JEFFERSON NICKELGEM BUSOME FULL STEPS LK SWEET  US $10.95
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 1930 Standing Liberty Quarter SOLID GEM BU FULL HEAD US $107.50
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Despite the emerging importance of brand image and identity in the professional and small to mid-sized business sectors, a golden opportunity may still be sitting in your branding toolbox collecting dust.
The tagline.
What's a tagline? A short descriptive phrase, often accompanying your logo, which communicates the personality associated with your professional practice.
An original and relevant tagline grants you extraordinary ability to communicate something compelling about your professional practice on everything from your letterhead to your website to your marketing campaign.
As General Electric General Manager, Judy Hu, noted in accepting a 2005 Advertising Week award for her own company's inspired tagline, "Imagination at Work is more than a tagline... It's part of our DNA."
Yet, despite the demonstrated power of well-known taglines like Volkswagen's "Drivers Wanted", Yellow Pages' "Let Your Fingers Do the Walking" and Coca Cola's "It's the Real Thing", the tagline is often overlooked in branding strategies for Architects, Engineers, Interior Designers, Chiropractors, Accountants, Veterinarians, Naturopaths and other professional practices.
Let's explore seven essential steps to creating a powerful tagline for your professional practice.
Whether you are planning to develop your tagline by yourself or to hire a marketing consultant to write it for you, here are some helpful hints as you embark upon this process:
Writing a Powerful Tagline:
1. Keep it mercilessly short - Ideally, your tagline should range between one and three words. Remember Ikea's first tagline, "Fits"? With one single word, it packed a punch that a string of words would be hard-pressed to match. This tagline invited us to visualize how Ikea product would not only assemble efficiently but also coordinate with any décor we had in mind.
2. Capture key messages and throw away the rest - The challenge is not to come up with a list of what your company does right, but rather, to trim down to the top one to three traits. The Reuters' tagline "Know. Now." is evocative because, despite all that they do right, they had the discipline to focus their message on two simple core strengths: speed and accuracy.
3. Choose your writing style, don't let it choose you - Your tagline's impact will largely be determined by your writing style. Think about the ever-famous Nike tagline - "Just Do It" works because it is casual and commanding, a style that is highly persuasive with the Nike audience.
4. Sleep on it - Once you have created a tagline, put it away. Come back to it with fresh eyes after a few days and decide whether or not it still delivers the impact that was originally envisioned.
5. Give it a road test - Once you have a keeper, test market it. Get feedback before you officially launch.
6. Incorporate the final tagline into your logo design - In order to maximize your new tagline's impact, incorporate it into your logo design. Although it may be a key element of your logo's creative direction, the tagline should always be treated as a secondary element in both size and prominence, to avoid confusion between your firm name and your tagline.
7. Update it - Yes. Notwithstanding the amount of time and energy that went into developing your tagline, update it, regularly.
Did you know that McDonald's has used 23 different taglines, including the ever-famous "You Deserve a Break Today" and the current "I'm Lovin' it"?
Taglines present us with the opportunity to renew branding strategies on an ongoing basis. Unlike a firm's name, a tagline can be modified every three to five years without harming brand name awareness. You can use your tagline as an opportunity to leverage industry trends that are expected to be relevant for a number of years.
So, before you even consider initiating your branding strategy, remember the tagline. You will be positioned to benefit from opportunity that is often overlooked by other professional practices and small to mid-sized businesses.
You may be pleasantly surprised by the returns.
Bekhor Management is a full service business and marketing consulting firm in Toronto, Ontario focused on Canadian professional practices and other small to mid-sized businesses. Our services include marketing, branding, strategic planning and business planning. Sandra Bekhor speaks, teaches and writes for various professional associations. For further resources, we invite you to visit Toronto Marketing Blog.
If you are considering a practice development initiative, call us at 416-969-9600 for an initial consultation without fee or obligation.
Copyright - Sandra Bekhor. All rights reserved. You may reprint this article as long as you leave all of the links active, do not edit the article and give the author credit.
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Pink Gem Full Wing Fairy Belly Ring $6.99 Pink Gem Full Wing Fairy Belly Ring Perfect and pink fairy navel ring. A mythical fairy belly ring in a standing position fashioned with a sparkling pink gem and bright wings. Specifications: 14 Gauge (1.6mm), 7/16" (11mm), 316L Surgical Grade Stainless Steel |
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Multi Gem Full Bloom Flower Belly Ring $10.99 Multi Gem Full Bloom Flower Belly Ring A fashionable flower belly ring that is sure to impress. This surgical steel body piercing belly ring features a full bloomed flower accented with multiple sparkling gems. Specifications: 14 Gauge (1.6mm), 7/16" (11mm), 316L Surgical Grade Stainless Steel, 5mm Ball |
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Kashmere Gem Full / Queen Comforter With Two Shams $156 Kashmere Gem is a patchwork of bright jacquard woven cloth that screams color! If you like color and cool woven fabric designs this is the pattern to complete your bedroom. - Machine washable. |
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Crystalline Gem Full Bloom Shell Flower Belly Ring $11.99 Crystalline Gem Full Bloom Shell Flower Belly Ring Burst onto the scene with this eye-catching bloomed flower navel ring. This stainless steel nave ring features a sparkling prong-set gem. Specifications: 14 Gauge (1.6mm), 7/16" (11mm), 316L Surgical Grade Stainless Steel, 5mm Ball |
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Gem Blue Fabric by the Yard $68 Custom creations start with fabulous fabrics. From window treatments to upholstered furniture, the sky is the limit when it comes to styling your spaces in our stunning selection of fabrics by the yard. Gem Blue fabric is made of 100 cotton poplin, measures 45 in width and is available in full yard increments. Please note that while we try to ensure color consistency, there may be some variation in color based on the dye lot. Minimum purchase of two yards is required. |
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Gem Pink Fabric by the Yard $68 Custom creations start with fabulous fabrics. From window treatments to upholstered furniture, the sky is the limit when it comes to styling your spaces in our stunning selection of fabrics by the yard. Gem Pink fabric is made of 100 cotton poplin, measures 45 in width and is available in full yard increments. Please note that while we try to ensure color consistency, there may be some variation in color based on the dye lot. Minimum purchase of two yards is required. |
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Gem Yellow Fabric by the Yard $68 Custom creations start with fabulous fabrics. From window treatments to upholstered furniture, the sky is the limit when it comes to styling your spaces in our stunning selection of fabrics by the yard. Gem Yellow fabric is made of 100 cotton poplin, measures 45 in width and is available in full yard increments. Please note that while we try to ensure color consistency, there may be some variation in color based on the dye lot. Minimum purchase of two yards is required. |
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Institute GEM Wellness & Spa $78 Institute GEM Wellness & Spa > BCN > Josep Maria Sert 16-18 > Lloret De Mar > > 17310>Location. This spa property is located in Lloret de Mar, close to Lloret de Mar Beach and Lloret de Mar Castle. Features. In addition to a full service health spa and a restaurant, Institute GEM Wellness & Spa features an indoor pool and a fitness facility. Institute GEM Wellness & Spa has a sauna. Business amenities include wireless Internet access and meeting rooms for small groups. This 3.0 star property provides an airport shuttle (surcharge). Additional amenities include massage and treatment rooms, a concierge desk, and laundry facilities. The front desk is open 24 hours a day. This property is self catering. Guestrooms. Business friendly amenities include direct dial phones. All guestrooms provide refrigerators. Sofa beds are provided. Notifications:Additional fees and deposits may be charged by the property at time of service, check in, or check out. >The preferred airport for Institute GEM Wellness & Spa is Barcelona (BCN Barcelona Intl.) 77.2 km / 47.9 mi. Distances are calculated in a straight line from the property’s location to the point of interest or airport and may not reflect actual travel distance. Distances are displayed to the nearest 0. 1 mile and kilometre. |
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Sparkle Gem Dog Tags Kit $21.95 Dog Tags Go Glam! Tweens add their own special shine to the latest jewelry craze with Sparkle Gem Dog Tags Kit! This creative kit has everything kids need to make 8 one of a kind gem mosaic tag necklaces. Includes workstation with tweezers, clear plastic tags, printed backgrounds, rhinestones, glitter, ribbons and chains, plus full color instruction booklet. Ages 8+ |
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Kashmir Gem Comforter Set $147.58 This Kashmir Gem comforter set showcases a collection of textured fabrics sewn in to a bright patchwork design. This bright, fun bedding ensemble has a soft texture and is ideal for year-round use.Set includes: Comforter and two shams (one in twin set)Style: ContemporaryFabric detail: WovenPattern: PatchworkColor options: Bright multicolorMaterials: 100-percent polyesterCare instructions: Machine washableTwin DimensionsComforter: 68 inches wide x 86 inches longSham: 20 inches wide x 26 inches longFull/Queen DimensionsComforter: 86 inches wide x 86 inches longShams: 20 inches wide x 26 inches longThe digital images we display have the most accurate color possible. However, due to differences in computer monitors, we cannot be responsible for variations in color between the actual product and your screen. |
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Women's Gem 3 Insulated Bib $135 Arctiva Women's Gem 3 Insulated Bib Feminine styling for the snow gear market is an Arctiva original concept. Gem 3 is a technical outerwear package that shows fashion, while keeping the tech features concealed. Don't confuse the fashion for a lack of function. All the features necessary for comfortable, dry snow machine travel are here. Gem 3 has the look you want and the warmth you need. Fully insulated for extreme conditions Durable chassis with waterproof coating All seams sealed to ensure waterproof integrity Ergonomic drop seat feature Velcro waist adjustment for secure fit Internal elastic gaiter seals out the elements Full length leg zippers with magnetic storm flap closure system Multiple vents for maximum temperature regulation Bib Interface connectors lock jacket and pant together **Closeouts are limited to stock on hand** |
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Long Sweetheart Gown With Large Gem Detailing. $458 This sweetheart gown by Jasz Couture 4550 features a pleated bust, eye-catching gem detailing throughout the bodice, and a full and flouncy skirt. |
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Pink Gem Heart Candy Belly Ring $11.99 Pink Gem Heart Candy Belly Ring Indulge with this sweet heart belly ring. Gem navel ring featuring heart dangle full of sparkling treats. Curved barbell belly jewelry. Specifications: 14 Gauge (1.6mm), 7/16" (11mm), 316L Surgical Grade Stainless Steel, 5mm Ball |
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Red Gem Heart Candy Belly Ring $11.99 Red Gem Heart Candy Belly Ring Indulge with this sweet heart belly ring. Gem navel ring featuring heart dangle full of sparkling treats. Curved barbell belly jewelry. Specifications: 14 Gauge (1.6mm), 7/16" (11mm), 316L Surgical Grade Stainless Steel, 5mm Ball |
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Red Gem Heart Metallic Rose Belly Ring $12.99 Red Gem Heart Metallic Rose Belly Ring Dazzling gem paved hollow heart belly ring with a full bloom metallic rose. Specifications: 14 Gauge (1.6mm), 3/8" (10mm), 316L Surgical Grade Stainless Steel, Anodized Metallic Rose, 5mm Ball Surgical Steel Body Jewelry |
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Pink Gem Heart Metallic Rose Belly Ring $12.99 Pink Gem Heart Metallic Rose Belly Ring Dazzling gem paved hollow heart belly ring with a full bloom metallic rose. Specifications: 14 Gauge (1.6mm), 3/8" (10mm), 316L Surgical Grade Stainless Steel, Anodized Metallic Rose, 5mm Ball Surgical Steel Body Jewelry |
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Black Gem Heart Metallic Rose Belly Ring $12.99 Black Gem Heart Metallic Rose Belly Ring Dazzling gem paved hollow heart belly ring with a full bloom metallic rose. Specifications: 14 Gauge (1.6mm), 3/8" (10mm), 316L Surgical Grade Stainless Steel, Anodized Metallic Rose, 5mm Ball Surgical Steel Body Jewelry |