Franklin Scientist
Posted in Uncategorized on 10/12/2007 02:19 am by admin
Franklin Scientist
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US $58.95
Plato, the classic Greek philosopher, is credited with having made this statement several hundred years before the birth of Christ. Long before the industrial revolution, the advent of mass communications and the speed of the computer age, people were prompted to come up with better ways of doing things. This kind of creativity is needed today in order to assure a better tomorrow.
America has been at the forefront of ingenuity before becoming a nation. Some of our Founding Fathers were responsible for a number of products and services. For instance, Benjamin Franklin was a scientist, an inventor and the man behind the post office. Following these early Americans a host of innovations from the steam engine, to the cotton gin and wheat reaper, to the auto assembly line to the light bulb and telephone all the way to the Internet and many products supporting it. All were born in the USA.
These products and services changed our lifestyles forever and the improvements that came on top of them changed things even more. Some were created because a need was recognized. Others resulted from a dream. And some were accidental. Demand was generated through marketing and advertising. As communications became more sophisticated so did the strategies and tactic used to sell the public. It all worked together in ways that created jobs, made our lives more comfortable and convenient, which all led to this being the greatest consumer society in the world.
New Seniors remember when the consumer explosion hit soon after WWII, and we have been part of it until the present. Two-thirds of Gross Domestic Product (GDP) is a result of consumer spending. But consumers need to have confidence in order to spend. Confidence in the government, the economy, ones personal situation and the future must all be in line or the spending slows down. We reached this point a couple of years ago and the nation continues to struggle to get out of the doldrums.
It's an interesting fact that more patents were granted and more products were created during the dark days of the Great Depression. Many of these are still with us today. Americans have not lost their creativity. We have gotten a little fat and a bit lazy, expecting other people to do the heavy lifting, pursue their dreams and hand us a better life on a silver platter.
We are feeling the pinch or have family and friends losing jobs, houses and hope. This is the time to draw on our God given talents and what we've been taught from the Greatest Generation to tap into the wellspring of creativity and problem solving capabilities that is waiting within each of us.
Those of us 65+ are not too old to create, teach and inspire others to reach for the stars. The moment of truth is now. We must know after all these years the government can't do it, and big business doesn't have a hold on creativity. Individuals made this country great, and will do it again; because necessity is the mother of invention.
Don Potter, a Philadelphia native, was born in 1936 and is a 50 year veteran of the advertising agency business. Now living in Los Angeles, he has written two novels in retirement, frequently writes on marketing issues, and has a blog dedicated to pre-boomers (those born between 1930 and 1945).
Read more articles for and about pre-boomers with thoughts, comments and opinions designed to spark thinking, foster discussion, and stimulate debate by logging on to http://www.pre-boomermusings.com
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