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Suggestive selling is a retail term that is nearly as old as retail itself, I would guess. The term suggestive selling, which is almost self-explanatory, refers to a retail salesperson mentioning items related to those which her customer is preparing to purchase. The hope is that the customer will buy the other items. That's it in a nutshell! The purpose of suggestive selling is to try to increase transaction size because increasing transaction size is one of the keys to retail sales improvement.

The reasons that we would want to improve retail sales are obvious. Every store owner wants to increase his sales. Often, however, when I consult with retailers and we talk about increasing their sales, it seems that their focus is trying to get more customers into their stores. That's all good, but consider this: Malcolm Gladwell, author of "The Tipping Point" and "Blink" wrote in an article titled "The Science of Shopping" that "As the retail market grows more cutthroat, store owners have come to realize that it's all but impossible to increase the number of customers coming in and have concentrated instead on getting the customers they do have to buy more."

Perhaps characterizing bringing new customers into a store as impossible is a little strong, but the core message is powerful nonetheless. Every person who enters your store is an opportunity. Now I could take this discussion to the importance of increasing conversion rate. I won't, however because I want you to focus on increasing your transactions size. Which brings me back to suggestive selling.

As I mentioned before, suggestive selling in the traditional sense refers to suggesting related items. Let me give you an example from my hardware store background. A lady who I am helping has just picked out a gallon of paint. While I am completing the transaction, I ask her if she has the masking tape she will need for keeping the baseboard spatter free and perhaps I mention drop cloths and paint rollers as well. If she buys any of the things I mentioned, I have increased this transaction and indeed, I have increased the average transaction size for the day.

Okay, simple enough, right? Right! But here are a couple more things I want to mention. Suggestive selling can also be used to upsell. Upselling is the art of selling a better product. Selling better products usually produce higher transaction amounts and additional margin. You've got to agree that both of those would be good things. So let me use my paint sale example again. The same lady comes in, picks out her paint, and brings it to the counter. In conversation, I simply ask "Do you really want to work that hard?" Of course, this gets her attention and allows me to tell her how much easier my slightly more expensive paint is to apply.

Upselling? Suggestive selling? The two blend together to become part of the art of becoming a really successful retail salesperson. Here's the problem. You've probably taught these things to your staff before. They probably worked at it for a while and I bet they had some success. But when the ideas are not at their top level consciousness, the clerks revert to their old ways. I've seen it a gazillion times....and believe me that's a lot! So perhaps what you need is a cueing device.

A cueing device is something that reminds us to do something or think of something else. For example in your next store meeting, talk about the importance of suggestive selling to your store's success. Get a large piggy bank and give him a name (we'll call him Fred for now). Place Fred near your cash registers. Instruct your clerks that whenever they see Fred they are to try to sell one more thing to whomever they are interacting with. Fred will help keep suggestive selling at top level consciousness.

You can have fun with Fred. Feed him a dollar a day and give him as an award to the salesperson who produces the biggest ticket increase size for the month. Have your clerks work out a secret Fred code that they can deliver to each other while customers are in the store to reinforce Fred's message. Fred can be a champion at increasing suggestive selling.

Philip H. Mitchell is the author of Discovery-Based Retail. His book has been endorsed by Scott Wright of the North American Retail Hardware Association and Art Brown of the Mid-American Lumberman's' association as well as other industry experts. Philip is also one of the founding partners of a retail consulting company of the same name, Discovery-Based Retail. His company works with retailers, both small and large, helping them enhance their profitability by improving their customer interface. Their company also specializes in improving the production of the entire salesspace and designs floorplans to accomplish this.

Visit his website at http://www.discoverdbr.com

Example Stories $110 This study challenges the popular notion that four parables in the Gospel of Luke-the Good Samaritan, the Rich Fool, the Rich Man and Lazarus, and the Pharisee and the Toll Collector-are example stories. A wealth of scholars' views on the example stories are scrutinized, with Adolf Jnlicher's pivotal definition receiving special attention. The various criteria used to distinguish between parable and example are assessed from both a literary and a rhetorical perspective in order to ascertain what, if any, formal features are peculiar to the example stories. Tucker shows that attempts to differentiate the example stories from other narrative parables attributed to Jesus in the Synoptic Gospels are largely unsuccessful. The result is that these four parables in the Gospel of Luke can be seen for what they really are.

C by Example $4.64 C By Example makes programming easy to learn for the beginning programmer. It builds your programming skills by using clear, easy-to-understand exercises. Hands-on, real world examples show you how to write programs that flow correctly and produce accurate results. At the end of the book, you will use the concepts you have learned to build a blackjack game. Also included is an appendix that discusses where to find compilers, other C resources, where to go from here, and what kinds of careers you could go into with the knowledge she gained from the book.

Mathematica by Example $64.95 Mathematica by Example, 4e is designed to introduce the Mathematica programming language to a wide audience. This is the ideal text for all scientific students, researchers, and programmers wishing to learn or deepen their understanding of Mathematica. The program is used to help professionals, researchers, scientists, students and instructors solve complex problems in a variety of fields, including biology, physics, and engineering. - Clear organization, complete topic coverage, and accessible exposition for novices - Fully compatible with Mathematica 6.0 - New applications, exercises and examples from a variety of fields including biology, physics and engineering - Includes a CD-ROM with all Mathematica input appearing in the book, useful to students so they do not have to type in code and commands

Learning by Example $35 In business, as in other aspects of life, we learn and grow from the examples set by others. Imitation can lead to innovation. But in order to grow innovatively, how do businesses decide what firms to imitate? And how do they choose what practices to follow? Learning by Example takes an unprecedented look at the benchmarking initiative of a major financial institution. David Strang closely follows twenty-one teams of managers sent out to observe the practices of other companies in order to develop recommendations for change in their own organization. Through extensive interviews, surveys, and archival materials, Strang reveals that benchmarking promotes a distinctive managerial regime with potential benefits and pitfalls. He explores the organizations treated as models of best practice, the networks that surround a bank and form its reference group, the ways managers craft calls for change, and the programs implemented in the wake of vicarious learning. Strang finds that imitation does not occur through mindless conformity. Instead, managers act creatively, combining what they see in external site visits with their bank's strategic objectives, interpreted in light of their understanding of rational and progressive management. Learning by Example opens the black box of interorganizational diffusion to show how managers interpret, advocate, and implement innovations

Maple By Example $63.95 Maple by Example, Third Edition , is a reference/text with CD for beginning and experienced students, professional engineers, and other Maple users. This new edition has been updated to be compatible with the most recent release of the Maple software. Coverage includes built-in Maple commands used in courses and practices that involve calculus, linear algebra, business mathematics, ordinary and partial differential equations, numerical methods, graphics and more. The CD-ROM provides updated Maple input and all text from the book. * Updated coverage of Maple features and functions * New applications from a variety of fields, including biology, physics and engineering * Backwards compatible for all previous Maple version * More detail in its step-by-step examples

Maple by Example $43.93 Maple by Example, Third Edition, is a reference/text with CD for beginning and experienced students, professional engineers, and other Maple users. This new edition has been updated to be compatible with the most recent release of the Maple software. Coverage includes built-in Maple commands used in courses and practices that involve calculus, linear algebra, business mathematics, ordinary and partial differential equations, numerical methods, graphics and more. The CD-ROM provides updated Maple input and all text from the book. * Updated coverage of Maple features and functions * New applications from a variety of fields, including biology, physics and engineering * Backwards compatible for all previous Maple version * More detail in its step-by-step examples

Proof by Example $82.85 High Quality Content by WIKIPEDIA articles Proof by example (also known as inappropriate generalization) is a logical fallacy whereby one or more examples are claimed as proof for a more general statement. In logic and rhetoric, a fallacy is incorrect reasoning in argumentation resulting in a misconception. By accident or design, fallacies may exploit emotional triggers in the listener or interlocutor (e.g. appeal to emotion), or take advantage of social relationships between people (e.g. argument from authority). Fallacious arguments are often structured using rhetorical patterns that obscure the logical argument, making fallacies more difficult to diagnose. Also, the components of the fallacy may be spread out over separate arguments. The taxonomy of material fallacies is based on that of Aristotles Organon (Sophistici elenchi). Author: Surhone, Lambert M./ Tennoe, Mariam T./ Henssonow, Susan F. Binding Type: Paperback Number of Pages: 112 Publication Date: 2010/12/15 Language: English Dimensions: 6.00 x 9.02 x 0.27 inches

JavaScript by Example $31.99 The World’s Easiest Java Script Tutorial—Fully Updated!   JavaScript by Example, Second Edition, is the easiest, most hands-on way to learn JavaScript. Legendary programming instructor Ellie Quigley has thoroughly updated her classic book to deliver the skills and information today’s JavaScript users need most—including up-to-the-minute coverage of JavaScript programming constructs, CSS, Ajax, JSON, and the latest JavaScript libraries and best practices.   Quigley illuminates every technique with focused, classroom-tested code examples, detailed line-by-line explanations, and real program output. This exceptionally clear, easy-to-understand book takes you from your first script to advanced techniques. It’s the only JavaScript book you’ll ever need!   New in This Edition End-of-chapter study tools, including classroom-tested labs Programming the DOM More Cascading Style Sheets Introduction to Ajax and JSON Explanation of how to develop interactive Web applications with dynamic, desktop-style interfaces Programmers’ preparation for HTML 5’s breakthrough capabilities This edition has been completely updated and includes many new and completely rewritten code examples; contains fully revised and updated coverage of Cascading Style Sheets (CSS) and the Document Object Model (DOM); and fully covers modern JavaScript concepts, principles, and programming techniques.   Thousands of Web developers, administrators, and power users have relied on JavaScript by Example to become expert JavaScript programmers. With this new edition, you can, too—even if you’re completely new to JavaScript. After you’ve become an expert, you’ll turn to this book constantly as the best source for trustworthy answers, solutions, and code.

Econometrics by Example $67.83 Damodar Gujarati is the author of bestselling econometrics textbooks used around the world. In his latest book, "Econometrics by Example," Gujarati presents a unique learning-by-doing approach to the study of econometrics. Rather than relying on complex theoretical discussions and complicated mathematics, this book explains econometrics from a practical point of view, with each chapter anchored in one or two extended real-life examples. The basic theory underlying each topic is covered and an appendix is included on the basic statistical concepts that underlie the material, making "Econometrics by Example" an ideally flexible and self-contained learning resource for students studying econometrics for the first time. The book includes: - a wide-ranging collection of examples, with data on mortgages, exchange rates, charitable giving, fashion sales and more - a clear, step-by-step writing style that guides you from model formulation, to estimation and hypothesis-testing, through to post-estimation diagnostics - coverage of modern topics such as instrumental variables and panel data - extensive use of Stata and EViews statistical packages with reproductions of the outputs from these packages - an appendix discussing the basic concepts of statistics - end-of-chapter summaries, conclusions and exercises to reinforce your learning - companion website containing PowerPoint slides and a full solutions manual to all exercises for instructors, and downloadable data sets and chapter summaries for students.

Pharo by Example $49.63 Pharo is a modern opensource development environment for the classic Smalltalk80 programming language. This book, intended for both students and developers, will guide you gently through the language and tools by means of a series of examples and exercises. We are making this book available to you under the Creative Commons AttributionShareAlike 3.0 license. You can either download the PDF for free from PharoByExample.org, or you can buy a softcover copy from lulu.com. (You can also pay for the PDF download from lulu.com, if you would like to make a contribution to this effort.) Additional material is available from the books web page at PharoByExample.org. Author: Nierstrasz, Oscar/ Ducasse, Stphane/ Pollet, Damien Binding Type: Paperback Number of Pages: 350 Publication Date: 2010/07/02 Language: English Dimensions: 6.14 x 9.21 x 0.72 inches

Squeak by Example $49.63 Squeak is a modern opensource development environment for the classic Smalltalk80 programming language. This book, intended for both students and developers, will guide you gently through the language and tools by means of a series of examples and exercises. We are making this book available to you under the Creative Commons AttributionShareAlike 3.0 license. You can either download the PDF for free from SqueakByExample.org, or you can buy a softcover copy from lulu.com. (You can also pay for the PDF download from lulu.com, if you would like to make a contribution to this effort.) Additional material is available from the books web page at SqueakByExample.org. Author: Nierstrasz, Oscar/ Ducasse, Stphane/ Pollet, Damien Binding Type: Paperback Number of Pages: 304 Publication Date: 2009/10/07 Language: English Dimensions: 9.21 x 6.14 x 0.64 inches

Excel by Example $56.95 The spreadsheet has become a ubiquitous engineering tool, and Microsoft Excel is the standard spreadsheet software package. Over the years, Excel has become such a complex program that most engineers understand and use only a tiny part of its power and features. This book is aimed at electronics engineers and technicians in particular, showing them how to best use Excel's features for computations, circuit modeling, graphing, and data analysis as applied to electronics design. Separate chapters cover lookup tables and file I/O, using macros, graphing, controls, using Analysis Toolpak for statistical analysis, databases, and linking into Excel from other sources, such as data from a serial port. The book is basically an engineering cookbook, with each chapter providing tutorial information along with several Excel "recipes" of interest to electronics engineers. The accompanying CD-ROM features ready-to-run, customizable Excel worksheets derived from the book examples, which will be useful tools to add to any electronics engineer's spreadsheet toolbox. Engineers are looking for any and all means to increase their efficiency and add to their "bag of design tricks." Just about every electronics engineer uses Excel but most feel that the program has many more features to offer, if they only knew what they were! The Excel documentation is voluminous and electronics engineers don't have the time to read it all and sift through looking for those features that are directly applicable to their jobs and figure out how to use them. This book does that task for them-pulls out those features that they need to know about and shows them how to make use of them in specific design examples that they can then tailor to their own design needs. *This is the ONLY book to deal with Excel specifically in the electronics field *Distills voluminous and time-consuming Excel documentation down to nitty-gritty explanations of those features that are directly applicable to the electronics engineer's daily job duties *The accompanying CD-ROM provides ready-to-use, fully-customizable worksheets from the book's examples

Ecgs by Example $7.76 This is a book of 100 full 12-lead ECGs displayed on the upper part of a double-page spread with, below, notes and illustrations about the particular features of the ECG that are of importance, and a clinical comment on the case along with a list of the common causes of the problem. Thus the book provides in itself a collection of full 12-lead ECGs of a wide range of common clinical problems encountered in casualty, ordered in the way that a fledgling ECG mind might place them. All the ECGs are reproduced as real traces and are of normal size. Examples of variation in the clinical conditions are also included. The book carries on from simpler ECG books and provides a greater depth of experience in ECG training.

By Precept and Example $29.52 A serial rapist stalks high school students in a small Ontario town on Georgian Bay. The violence escalates when an honours student is killed during a sexual assault. Police step up their investigation, but are unable to make headway against a conspiracy of silence. Principal Maggie Keiller faces a fearful student body while coping with the crisis. Helping her is former principal Derek Sloan, whose niece is the latest victim. As their personal relationship grows in this hothouse environment, Maggie and Derek scramble to discover who they can count on, who is seeking to elude them, and who is violating the sacred charge of all teachers, to protect the students entrusted to their care. Finally, closing in on their quarry, Maggie and Derek discover they, too, are in danger from the deranged predator they are hunting. Contains adult language and mature themes. Reader discretion is advised.

Physics by Example $113.98 Worked Examples in Physics contains two hundred problems from a wide range of key topics in physics, along with detailed, step-by-step solutions. By guiding the reader through carefully chosen examples and providing worked out solutions, this book will help the student to develop skill in manipulating physical concepts. Topics dealt with include: statistical analysis, classical mechanics, gravitation and orbits, special relativity, basic quantum physics, oscillations and waves, optics, electromagnetism, electric circuits, and thermodynamics. There is also a section listing physical constants and other useful data, including a summary of some important mathematical results. In discussing the relevant factors and most suitable methods of approach for given problems, this book imparts many useful insights, and will be invaluable to anyone taking first or second year undergraduate courses in physics.

Microsoft Query by Example $81.25 High Quality Content by WIKIPEDIA articles Microsoft Query by Example (QBE) is a method of creating database queries using examples based on a text string, the name of a document or a list of documents. The QBE system converts the user input into a formal database query. This approach allows the user to perform powerful searches without the need of having to learn a more formalized query mechanism such as Structured Query Language (SQL). It is derived from Moshe M. Zloofs original Query by Example (QBE) implemented in the mid1970s at IBMs Research Centre in Yorktown, New York. Microsoft Access is an example of Microsoft QBE. Author: Surhone, Lambert M./ Timpledon, Miriam T./ Marseken, Susan F. Binding Type: Paperback Number of Pages: 112 Publication Date: 2010/08/11 Language: English Dimensions: 6.00 x 9.02 x 0.27 inches

Learning Sas by Example $118.21 Learn to program SAS by example! If you like learning by example, then this straightforward book makes it easy to learn SAS programming. In an instructive and conversational tone, author Ron Cody clearly explains each programming technique and then illustrates it with one or more real-life examples, followed by a detailed description of how the program works. The text is divided into four major sections: Getting Started; DATA Step Processing; Presenting and Summarizing Your Data; and Advanced Topics. Subjects addressed include: Reading data from external sources Learning details of DATA step programming Subsetting and combining SAS data sets Understanding SAS functions and working with arrays Creating reports with PROC REPORT and PROC TABULATE Learning to use the SAS Output Delivery System Getting started with the SAS macro language Introducing PROC SQL You can test your knowledge and hone your skills by solving the problems at the end of each chapter. (Solutions to odd-numbered problems are located at the back of this book. Solutions to all problems are available to instructors by visiting the book`s companion Web site for details.) This book is intended for beginners and intermediate users.Readers should know how to enter and submit a SAS program from their operating system.Includes a free CD-ROM with the example code, data sets, and solutions to odd-numbered problems.

Mathematica by Example [With CDROM] $54.75 Mathematica by Example, 4e is designed to introduce the Mathematica programming language to a wide audience. This is the ideal text for all scientific students, researchers, and programmers wishing to learn or deepen their understanding of Mathematica. The program is used to help professionals, researchers, scientists, students and instructors solve complex problems in a variety of fields, including biology, physics, and engineering. - Clear organization, complete topic coverage, and accessible exposition for novices - Fully compatible with Mathematica 6.0 - New applications, exercises and examples from a variety of fields including biology, physics and engineering - Includes a CD-ROM with all Mathematica input appearing in the book, useful to students so they do not have to type in code and commands

Photoshop Elements by Example $3.95 This easy-to-follow book from a critically acclaimed digital artist takes a fresh approach to learning Photoshop Elements. Inside, you'll find more than 30 example projects created using a variety of image editing techniques done in Photoshop Elements. Each project opens with the finished-product image, and then breaks down exactly how that image was created, in a concise 5-10 page lesson with tons of art, callouts, and easy-to-follow text. This unique approach is ideal for visual learners, and emphasizes the fun you can have with this powerful product.

Regression Analysis by Example $152 The essentials of regression analysis through practical applications Regression analysis is a conceptually simple method for investigating relationships among variables. Carrying out a successful application of regression analysis, however, requires a balance of theoretical results, empirical rules, and subjective judgement. Regression Analysis by Example, Fourth Edition has been expanded and thoroughly updated to reflect recent advances in the field. The emphasis continues to be on exploratory data analysis rather than statistical theory. The book offers in-depth treatment of regression diagnostics, transformation, multicollinearity, logistic regression, and robust regression. This new edition features the following enhancements: Chapter 12, Logistic Regression, is expanded to reflect the increased use of the logit models in statistical analysis A new chapter entitled Further Topics discusses advanced areas of regression analysis Reorganized, expanded, and upgraded exercises appear at the end of each chapter A fully integrated Web page provides data sets Numerous graphical displays highlight the significance of visual appeal Regression Analysis by Example, Fourth Edition is suitable for anyone with an understanding of elementary statistics. Methods of regression analysis are clearly demonstrated, and examples containing the types of irregularities commonly encountered in the real world are provided. Each example isolates one or two techniques and features detailed discussions of the techniques themselves, the required assumptions, and the evaluated success of each technique. The methods described throughout the book can be carried out with most of the currently available statistical software packages, such as the software package R. An Instructor's Manual presenting detailed solutions to all the problems in the book is available from the Wiley editorial department.

Perl by Example [With CDROM] $41.83 "I picked up a copy of "JavaScript by Example "over the weekend and wanted to thank you for putting out a book that makes JavaScript easy to understand. I've been a developer for several years now and JS has always been the "monster under the bed," so to speak. Your book has answered a lot of questions I've had about the inner workings of JS but was afraid to ask. Now all I need is a book that covers Ajax and Coldfusion. Thanks again for putting together an outstanding book." -"Chris Gomez, Web services manager, Zunch Worldwide, Inc." "I have been reading your "UNIX""(R) ""Shells by Example "book, and I must say, it is brilliant. Most other books do not cover all the shells, and when you have to constantly work in an organization that uses tcsh, bash, and korn, it can become very difficult. However, your book has been indispensable to me in learning the various shells and the differences between them...so I thought I'd email you, just to let you know what a great job you have done " -"Farogh-Ahmed Usmani, B.Sc. (Honors), M.Sc., DIC, project consultant (Billing Solutions), Comverse" "I have been learning Perl for about two months now; I have a little shell scripting experience but that is it. I first started with "Learning Perl "by O'Reilly. Good book but lacking on the examples. I then went to "Programming Perl "by Larry Wall, a great book for intermediate to advanced, didn't help me much beginning Perl. I then picked up "Perl by Example, Third Edition-"this book is a superb, well-written programming book. I have read many computer books and this definitely ranks in the top two, in my opinion. The examples are excellent. The author shows you the code, the output of each line, and then explains each line in every example." -"Dan Patterson, software engineer, GuideWorks, LLC" "Ellie Quigley has written an outstanding introduction to Perl, which I used to learn the language from scratch. All one has to do is work through her examples, putz around with them, and before long, you're relatively proficient at using the language. Even though I've graduated to using "Programming Perl "by Wall et al., I still find Quigley's book a most useful reference." -"Casey Machula, support systems analyst, Northern Arizona University, College of Health and Human Services" "When I look at my bookshelf, I see eleven books on Perl programming. "Perl by Example, Third Edition, "isn't on the shelf; it sits on my desk, where I use it almost daily. When I bought my copy I had not programmed in several years and my programming was mostly in COBOL so I was a rank beginner at Perl. I had at that time purchased several popular books on Perl but nothing that really put it together for me. I am still no pro, but my book has many dog-eared pages and each one is a lesson I have learne

SAS Functions by Example $53.2 Fully updated for SAS 9.2, Ron Cody's SAS Functions by Example, Second Edition, is a must-have reference for anyone who programs in Base SAS. With the addition of functions new to SAS 9.2, this comprehensive reference manual now includes more than 200 functions, including new character, date and time, distance, probability, sort, and special functions. This new edition also contains more examples for existing functions and more details concerning optional arguments. Like the first edition, the new edition also includes a list of SAS programs, an alphabetic list of all the functions in the book, and a comprehensive index of functions and tasks. Beginning and experienced SAS users will benefit from this useful reference guide to SAS functions.

Example-Based Machine Translation $17.95 Seminar paper from the year 2007 in the subject English Language and Literature Studies - Linguistics, printed single-sided, grade: 2, University of Marburg (Fremdsprachliche Philologien), course: Human Language Technologies, language: English, abstract: Machine Translation has more and more become an essential method to assist or even replace human translators. The necessity of developing useful computer software that fulfils this task has grown because in the age of the internet people want to get their information in their own language. Which approach is appropriate and which technique works well in order to cope with this challenge?This paper will focus on Example-based Machine Translation (EBMT), an approach that does not correspond with traditional translation systems but has the advantage of requiring only little knowledge and thus being usable in a great number of languages.

PHP and MySQL by Example $43.99 Quickly master dynamic, database-driven Web development–no experience necessary! Even if you’re completely new to PHP, MySQL, and Web database development, this book will guide you through every step of building powerful, database-driven, dynamic Web sites. Direct from the world’s top scripting instructor, Ellie Quigley, PHP and MySQL by Example illuminates every concept with tested code examples, screen shots showing program output, and clear, line-by-line explanations. Classroom-tested in Ellie Quigley’s Silicon Valley training courses and at Marko Gargenta’s Marakana training company in San Francisco, this book takes you from the simplest PHP scripting and SQL querying techniques all the way to dynamic, database driven Web site construction with PHP and MySQL. From simple fill-in forms to program security and debugging, it’s the only PHP/MySQL book you’ll ever need! This book covers Complete PHP fundamentals, including operators, strings, conditionals, loops, arrays, functions, and more PHP QuickStart for more advanced readers–makes you productive with PHP in the space of just fifteen book pages Essential Web development techniques, from file handling to validating user input with regular expressions Powerful PHP features, including user-defined functions and self-processing PHP Forms Day-to-day MySQL administration A complete SQL tutorial for creating queries, retrieving data, and writing data with MySQL Session management and cookies Object Oriented PHP Best practices for using PHP and MySQL together Nearly 100,000 professionals and power users have relied on Ellie Quigley’s books to master scripting languages. With PHP and MySQL by Example, you can, too. And once you’ve become an expert, you’ll turn to this book constantly as your go-to source for reliable answers, solutions, and code.   Lab Solutions Solutions to the end-of-chapter labs are available at www.prenhallprofessional.com/title/0131875086 .

Econometrics by Example By Gujarati, Damodar $87.2 Damodar Gujarati is the author of bestselling econometrics textbooks used around the world. In his latest book, Econometrics by Example, Gujarati presents a unique learningbydoing approach to the study of econometrics. Rather than relying on complex theoretical discussions and complicated mathematics, this book explains econometrics from a practical point of view, with each chapter anchored in one or two extended reallife examples. The basic theory underlying each topic is covered and an appendix is included on the basic statistical concepts that underlie the material, making Econometrics by Example an ideally flexible and selfcontained learning resource for students studying econometrics for the first time. The book includes: a wideranging collection of examples, with data on mortgages, exchange rates, charitable giving, fashion sales and more a clear, stepbystep writing style that guides you from model formulation, to estimation and hypothesistesting, through to postestimation diagnostics coverage of modern topics such as instrumental variables and panel data extensive use of Stata and EViews statistical packages with reproductions of the outputs from these packages an appendix discussing the basic concepts of statistics endofchapter summaries, conclusions and exercises to reinforce your learning companion website containing PowerPoint slides and a full solutions manual to all exercises for instructors, and downloadable data sets and chapter summaries for students Author: Gujarati, Damodar Publication Date: 2011/04/15 Number of Pages: 371 Binding Type: Paperback Language: English Depth: 1.00 Width: 7.50 Height: 9.75

PHP and MySQL by Example [With CDROM] $45.33 Quickly master dynamic, database-driven Web development--no experience necessary Even if you're completely new to PHP, MySQL, and Web database development, this book will guide you through every step of building powerful, database-driven, dynamic Web sites. Direct from the world's top scripting instructor, Ellie Quigley, "PHP and MySQL by Example" illuminates every concept with tested code examples, screen shots showing program output, and clear, line-by-line explanations. Classroom-tested in Ellie Quigley's Silicon Valley training courses and at Marko Gargenta's Marakana training company in San Francisco, this book takes you from the simplest PHP scripting and SQL querying techniques all the way to dynamic, database driven Web site construction with PHP and MySQL. From simple fill-in forms to program security and debugging, it's the only PHP/MySQL book you'll ever need This book coversComplete PHP fundamentals, including operators, strings, conditionals, loops, arrays, functions, and morePHP QuickStart for more advanced readers--makes you productive with PHP in the space of just fifteen book pages Essential Web development techniques, from file handling to validating user input with regular expressionsPowerful PHP features, including user-defined functions and self-processing PHP FormsDay-to-day MySQL administrationA complete SQL tutorial for creating queries, retrieving data, and writing data with MySQL Session management and cookiesObject Oriented PHPBest practices for using PHP and MySQL together Nearly 100,000 professionals and power users have relied on Ellie Quigley's books to master scripting languages. With "PHP and MySQL by Example, " you can, too. And once you've become an expert, you'll turn to this book constantly as your go-to source for reliable answers, solutions, and code.About the CD-ROM The CD-ROM contains versions of PHP and MySQL for Windows and UNIX/Linux, plus a comprehensive code library for creating your own sites and database-enabled Web applications, including this book's powerful Art Gallery case study application.Lab Solutions Solutions to the end-of-chapter labs are available at www.prenhallprofessional.com/title/0131875086.

Leadership by Example (Hardcover) $21.66 Very few of us are leaders all the time, in everything we do, but all of us can become the leader in specific situations. In a committee, in business, at a social club, or religious institution, we all find a time in our lives when we can lead. Few people set out knowingly to become leaders, rather they see a need and they find a way of dealing with it, and often others choose to follow their example.Based on a talk that he has given to over 60,000 people in at least seven countries, in this book Dr. Sanjiv Chopra sets out a simple mnemonic to describe the salient qualities inherent in leadership. The "LEADERSHIP" mnemonic that Dr. Chopra explains is as follows: L - listen well. E - empathy. A - attitude.D - dreams and decisiveness. E - effectiveness. R -- resilience. S - a sense of purpose. H - humility and humor. I - integrity and imagination. P - principles, and willingness to pack other people`s parachutes.Drawing from his experience as Faculty Dean for Continuing Education for Harvard Medical School as well as the writings and lives of great leaders throughout history, this easy-to-read, inspiring book will serve as a reminder and a guide to becoming leaders in our own lives.

Oracle PL/SQL by Example $55.99 This integrated learning solution teaches all the Oracle PL/SQL skills you need, hands-on, through real-world labs, extensive examples, exercises, and projects Completely updated for Oracle 11g, Oracle PL/SQL by Example, Fourth Edition covers all the fundamentals, from PL/SQL syntax and program control through packages and Oracle 11g's significantly improved triggers. One step at a time, you'll walk through every key task, discovering the most important PL/SQL programming techniques on your own. Building on your hands-on learning, the authors share solutions that offer deeper insights and proven best practices. End-of-chapter projects bring together all the techniques you've learned, strengthening your understanding through real-world practice. This book's approach fully reflects the authors' award-winning experience teaching PL/SQL programming to professionals at Columbia University. New database developers and DBAs can use its step-by-step instructions to get productive fast; experienced PL/SQL programmers can use this book as a practical solutions reference. Coverage includes - Mastering basic PL/SQL concepts and general programming language fundamentals, and understanding SQL's role in PL/SQL - Using conditional and iterative program control techniques, including the new CONTINUE and CONTINUE WHEN statements - Efficiently handling errors and exceptions - Working with cursors and triggers, including Oracle 11g's powerful new compound triggers - Using stored procedures, functions, and packages to write modular code that other programs can execute - Working with collections, object-relational features, native dynamic SQL, bulk SQL, and other advanced PL/SQL capabilities - Handy reference appendices: PL/SQL formatting guide, sample database schema, ANSI SQL standards reference, and more Benjamin Rosenzweig is a Software Development Manager at Misys. Previously he was a Principal Consultant at Oracle. His experience ranges from creating an electronic Tibetan-English Dictionary in Kathmandu, Nepal, to supporting presentation centers at Goldman Sachs and managing trading systems at TIAA-CREF. As an instructor at Columbia University's Computer Technology and Application Program, he was awarded the Outstanding Teaching Award. Rosenzweig wrote and presented "Oracle Forms Developer: The Complete Video Course," and coauthored "Oracle Web Application Programming for PL/SQL Developers." Elena Silvestrova Rakhimov is Senior Developer and Team Lead at Alea Software. She has more than fifteen years of experience in database development in a wide spectrum of enterprise and business environments, ranging from non-profit organizations to Wall Street. She has taught database programming at Columbia University. Contents Acknowledgments xiv About the Authors xv Introduction xvii CHAPTER 1 PL/SQL Concepts 1 LAB 1.1 PL/SQL in Client/Server Architecture 2 1.1.1 Use PL/SQL Anonymous Blocks 8 1.1.2 Understand How PL/SQL Gets Executed 10 LAB 1.2 PL/S

Nice Example of Lettering from the Hotel Regina, Valencia, Spain $44.99 Nice Example of Lettering from the Hotel Regina, Valencia, Spain - Giclee Print

Specification by Example By Adzic, Gojko $48.74 Describes a method of effectively specifying, testing, and delivering software, covering such topics as documentation, process patterns, and automation, along with case studies from a variety of firms. Author: Adzic, Gojko Subtitle: How Successful Teams Deliver the Right Software Publication Date: 2011/06/28 Number of Pages: 270 Binding Type: Paperback Language: English Depth: 0.75 Width: 7.25 Height: 9.50

Yvette Chauvire: A Star by Example - $19.99 A note for the uninitiated: a prima ballerina assoluta represents the highest ranking of ballerina for women. Originally designated by the Italian Ballet Masters of the Romantic Ballet period, it is profoundly difficult to achieve; Frenchwoman Yvette Chauvir? fit the bill perfectly, however. A dancer adroit with numerous forms, from classical to romantic ballets, Chauvir? inspired countless artists and - some would argue - not only equaled but transcended the cr?me-de-la-cr?me of her chosen field. This 1987 documentary by director Dominique Delouche embodies one of the few filmed biographical portraits of Chauvir?. ~ Nathan Southern, Rovi

Flow Visualization: Techniques & Example $129.14 Throughout history, flow visualization has been an important tool in fluid dynamics research. It has been used extensively in the fields of engineering, physics, medical science, meteorology, oceanography and sport aerodynamics, to name just a few. The importance of flow visualization led Professor F N M Brown (1971) of the University of Notre-Dame to comment, .".. A man is not a dog to smell out each individual track, he is a man to see, and seeing, to analyze..." This statement encapsulates the importance of first visualizing the flow before proceeding with detailed measurement and mathematical modeling. In addition, there is a great deal of esthetic pleasure to be gained from seeing the results of flow visualization. This aspect of flow visualization reaches out to the general public: we are all familiar with the aspect of clouds in the sky, the trail of cigarette smoke, and the swirling patterns to be seen in rivers and seas. Unlike previous publications which concentrated mainly on the theoretical aspect of flow visualization, this book focuses on the techniques required to perform high quality flow visualization. It is aimed primarily at the practitioner of flow visualization studies. Obtaining good flow visualization results is, in many ways, more an art than a science, and experience plays a deciding role. Hence each chapter of this invaluable volume has been written by an expert in a particular technique.

Action Research: An Example $178.44 Shorttitle The research consists of a case study of the method used by an active nongovernmental organization (NGO) currently operating in developing countries. The operating method of the selected NGO has been reviewed in light of the characteristics of the research methodology called action research. After studying the theory and practice of the NGO and conducting interviews with the organizations founders and staff, with individuals directly and indirectly involved in NGOs interventions in Brazil, and with government representatives in Brazil I compared the theory and practice of the NGO to the theory and practice of action research. The results showed that the method used by the selected NGO differs from action research in the conception of personal experience. In action research, the starting point of a social act is the acknowledgement of an oppressed condition; in the NGOs method, the starting point is the acknowledgement of the potential capability to freely act in a given social setting. However, in all other significant aspects the NGOs method emulates action research. Author: Beretta, Lorna Binding Type: Paperback Number of Pages: 264 Publication Date: 2009/08/12 Language: English Dimensions: 5.98 x 9.01 x 0.59 inches