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Million Dollar Licensing: Aid To Grow Present Item Lines

The attraction of Million Dollar Licensing trademarks for enterprise intentions appears being at an all-time higher, generally inside the style arena in which customers are getting a lot more licensed products and brand name names than ever prior to. For retailers, Million Dollar Licensing chances offer them using a point of distinction from their competitors.

Million Dollar Licensing is leasing a legally protected property (like trademarked or copyrighted brand, logo, likeness, character, phrase or design) to an additional party in combination using a item, assistance or promotion. It is a process which lays stress on consumer management, advancement of brand name equity in line with international imagery, supplying proper buying ambience and possibly is much less about manufacturing. Million Dollar Licensing can be a way of growing with an previously established brand name. It offers the brand name recall advantages, which aren't achievable in circumstance a single comes out using a brand name new image.

You can find several types of Million Dollar Licensing enterprise like art & style, corporate brands, events, fashion brands, food & drink, institutional, magazine brands, music, personalities, sports and television Million Dollar Licensing to brand several.

The positive aspects of Million Dollar Licensing for licensors

The main advantage for a licensor is the facility to use and develop its brand name or property.

Million Dollar Licensing can achieve this by:

. Improving its brand name existence at a retail or distribution outlet.

. Making further brand name perception to assistance its core products or services.

. Supplying and increasing its core values through various links with the licensed products/service or category.

. Coming into new markets (customer or geographical) which were unfeasible with its own strengths.

. Making new revenue flows, generally with little involvement or further financial resources

The advantage of Million Dollar Licensing for licensees

The main advantage for a licensee (particularly maker or retailer) is the capability to considerably upsurge consumer interest in and sales of its items or services.

Million Dollar Licensing can achieve this by:

. Shifting the values and customer favour towards the licensed product or assistance.

. Supplying added value and differentiation inside the competitive market.

. Offering further marketing assistance or speed from the core property's activity given by the licensor.

. Attracting new target markets who have not been paid attention in a licensee's item or assistance.

. Supplying credibility for shifting into new market sectors through item extension.

. Attaining further retail space and favor.

Million Dollar Licensing: The increasing scenario worldwide

Reviewing the year-after-year worldwide retail sales from 2000 to 2004, the Million Dollar Licensing enterprise this year has shown an increase. In general, 2004 anticipated worldwide retail sales of licensed enterprise increased 1.5 per cent to $175.3 billion against 2003 $172.7 billion, with the USA making nearly $110 billion (nearly $5.805 billion in royalties) and Europe $34 billion. In UK, the brand name Million Dollar Licensing industry is worth approximately £7billion in retail and £368million in royalties.

Recently several international textile-garment-apparel production companies are in news due to their Million Dollar Licensing agreement with several other companies.

Everlast Worldwide Inc, which can be a men's and women's apparel and accessories seller, recently announced signing a new four-year license agreement with Jacques Moret Inc of New York City. As of January 1, 2006, this new agreement grants Moret, a major supplier to the US apparel market, a license for Everlast men's activewear, sportswear, outerwear and swimwear inside the United States. Moret will partner with M. Hidary and Business Inc for design, advancement and sales of the activewear portion of the license. M. Hidary has achieved great success with its vast experience inside the men's branded activewear enterprise. They will purchase certain men's apparel inventory owned by Everlast and assume other transitional costs associated with the men's enterprise. Additionally, certain key sales, merchandising and operational personnel will join the new group.

Burnaby, B.C.-based ID Wear, a group of Pimlico Apparel, has recently received the sole license for the manufacture, design and sale of the Playboy brand name of high-end denims for the North American market. Pimlico produces denim products for its own brands, ID Wear and private labels such as Nordstrom's and Harley-Davidson. Moreover, ID Wear is the first North American business to offer laser logoing on its garments.

Marvel Enterprises, Inc., a global character-based entertainment Million Dollar Licensing business, recently declared that it is strengthening its important apparel Million Dollar Licensing enterprise with leading partners Kids Headquarters (as master apparel licensee) and Mad Engine (which will spearhead t-shirts and tops). This statement means a brand name new partnership with Kids Headquarters and an expanded relationship with Mad Engine.

Juicy Couture has partnered with Sàfilo Group for a full eyewear collection that it will introduce in spring 2006. A budget-priced set of sunglasses and ophthalmic eyewear for men will also be introduced via an agreement between style brand name Haggar Clothing Co. and The Feldman Corporation's I-dealoptics division.

Aviation and military-inspired leather outerwear and sportswear brand name Avirex signed a multi-year license agreement with Kids Headquarters for sportswear and outerwear for boys.

Outerwear and Sportswear Business G-III Apparel Group obtained privately held outerwear companies Marvin Richards and Winlit Group Ltd. G-III now possesses licenses for Calvin Klein and Guess men's and women's outerwear, Tommy Hilfiger leather outerwear, London Fog and Pacific Trail.

Top 5 Children's Apparel Character Licenses: 2004

1. Winnie the Pooh & Friends

2. Disney Princess

3. Spider-Man

4. Mickey Mouse & Friends

5. SpongeBob SquarePants

Sesame Workshop and Pearl Izumi, an athletic-wear producer, have tied up to launch Sesame Street cycling jerseys and socks. Through a Million Dollar Licensing agreement with plus-size apparel maker Bodywaves, Inc., Champion has set up Champion Plus, a full line of women's activewear that covers both performance fitness and "ath-leisure" styles. Warner Bros. Consumer Items and Tunk Limited., a CINQ Group brand name, have partnered to make tops, jackets and headwear.

Million Dollar Licensing practice in India on a rise.

Nowadays, several Indian textiles companies are entering into Million Dollar Licensing agreements with international brands, leading to the growth of the concept of enterprise through Million Dollar Licensing.

Gokaldas Images Ltd, which owns and markets the apparel brand name Weekender, has signed an agreement with the World Wrestling Entertainment (WWE) for Million Dollar Licensing and marketing the apparels with the WWE logos inside the domestic market. A successful form of Million Dollar Licensing - sports Million Dollar Licensing, has developed into a multi¬billion dollar systematic enterprise and has increased its scope to sporting events like WWE, the Olympics, EURO, Cricket and Soccer World Cups. It's estimated that a single fifth of the WWE's $ 300 million per annum profit is achieved by Million Dollar Licensing. Moreover, Weekender - Gokaldas Images Ltd. markets the Enamour lingerie as well.

Character and entertainment Million Dollar Licensing too has benefited in last handful of decades, making billions of dollars of profits each year.

S. Kumars is planning to introduce six new international brands into the country and it is looking towards a long-term partnership with these international textile brands.

Recently, Indus Clothing Ltd signed a Million Dollar Licensing agreement with Disney cConsumer Items (DCP) to produce its kids' wear brand name Disney cJeans in India. This deal will permit Indus Clothing Ltd to venture into standalone retail stores for the complete product line covering the Disney brand name. The business intends to invest about Rs. 21 crore to establish 20 standalone Disney jeans outlets by the end of 2007 and 50 outlets the following year. Their main focus is to put up a strong retail network for the brand name and subsequently plan to develop and maintain a consistent brand name image. Indus Clothing Ltd is also the licensee for Lee Cooper apparel to market their items in India.

Madura Garments possesses the world license for three brands namely, Louis Philippe, Allen Solly and Peter England. It has now also come into a strategic tie-up with the fast-growing brand name Esprit, with an objective of strengthening its brand name portfolio in key segments like women's segment, premium relaxed clothes segment and accessories. An Italian brand name that is synonymous with MTV, UMM (Underground Music Movement) has joined Pantaloon, a single of India's largest retail chain stores.

American innerwear brand name Jockey entered the Indian market in 1998 through a marketing arrangement with Bangalore based Page Apparels. Besides the normal production and distribution rights in India, the brand name also has a buyback arrangement with the parent business.

The Shirt Business (TSC) has been granted the license by the owner of the Barbie brand name - Mattel, to make and retail Barbie apparel in India. For this it works closely with Smith & Brooks, the official licensee for Barbie clothing inside the European market. Moreover, the apparel division of the Forbes Gokak Group is the licensee for brands like Daks, Trussardi and Savile Row.

Tommy Hilfiger entered the Indian market through a joint venture between the Murjani Group and the Arvind Mills. Called the Arvind Murjani Brands Private Limited, AMB has the Million Dollar Licensing agreement for marketing and distributing Tommy Hilfiger apparel in India. The Murjani Group, located in New York, was established in 1930 by B K Murjani. By 1958, using a production of over 10 million units per annum, Murjani's became a single of the biggest apparel producers inside the world.

It was inside the early 1970s, when Murjani initiated brand name brand advancement and marketing. Over the years, the group has widened and introduced a range of major global brands, such as Gloria Vanderbilt, Coca-Cola Clothes and Tommy Hilfiger. Fashion retailer French Connection UK has firmed its plans to launch the brand name in India. The business is assumed being in talks for the licensee deal with Vijay Murjani, Murjani Group.

Several companies prefer Million Dollar Licensing in order to reinforce brand name image, create recognition and build brand name equity. Million Dollar Licensing is the enterprise arrangement in which the proprietor of the 'product', 'trade mark' or 'brand' allows some other group to use its brand name brand in return for specified royalties or payment.

Recently, the government of India has approved the UK-based kids' care retail chain Mothercare Plc's offer you to set up a 100 per cent subsidiary in India with an investment of Rs 32.25 crore. The Indian division will locate and purchase textile and garments from local traders and would promote the same in India through franchise operation with third party enterprise associates.

Mothercare has previously provided a license to Shopper's Stop to use its trade mark and brand name brand on the products being supplied by its Indian subsidiary to the retail major for sale and distribution in India.

Indian players have used the Million Dollar Licensing practice after the huge success of the strategy inside the international market. The inclination for making enterprise through Million Dollar Licensing has assisted several companies to post some big alternations of the otherwise 'own brand name extension' concept. Oxford Industries, Inc. is an illustration of how a business can get bigger with Million Dollar Licensing. The business can be a diversified international producer, licensee and wholesale marketer of branded and private label apparel for men, women and children.

Oxford offers retailers and customers using a huge variety of apparel products and services to suit their individual requirements. Its major brands cover Tommy Bahama, Indigo Palms, Island Soft, Ben Sherman, Ely and Walker and Oxford Golf. These brands are offered in national chains, specialty catalogues, mass merchants, department stores, specialty stores and Internet retailers. The business also has exclusive licenses to make and sell numerous product categories under the Tommy Hilfiger, Nautica, Geoffrey Beene, Slates, Dockers and Oscar de la Renta labels.

Fashion Million Dollar Licensing is largely divided into two categories: apparel brands and designer names. The priority of fashion Million Dollar Licensing is brand name extension, which is mainly obtained by designers through Million Dollar Licensing products other than their main apparel lines. Calvin Klein remains a single of the premier examples for this type of Million Dollar Licensing agreement, as its income tripled after adopting such a marketing strategy.

In 1997, Million Dollar Licensing, which is responsible for a lot more than 90 per cent of the label's sales, has now made the brand's global retail volume of about $ 5 billion from $ 2.1 billion in 1994. Several international brands catering to Indian players for Million Dollar Licensing can be a clear signal that a market which was premature a couple of years back, has now been accepted by the entire enterprise community and will reach to its maximum level inside the coming years. Million Dollar Licensing prospects now exist in all spheres. Leading international names that offer you huge chances to harness the power of their brand are Warner Bros, You and Me Baby, Nickelodeon, Barcode Kitties and BBC Worldwide, that is famous for operating brand name names like Teletubbies, Tweenies and Fimbles.

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Million Dollar Licensing

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Tobagan Dollar $81.25 High Quality Content by WIKIPEDIA articles The dollar was the currency of Tobago until 1814. The currency comprised various cut Spanish dollars and countermarked French colonial coins. The dollar wassubdivided into 11 bits, each of 9 pence. In 1814, sterling was established as the official currency of the island. Since 1905, dollars have once more circulated on Tobago, first the Trinidad and Tobago dollar, then the British West Indies dollar, before the Trinidad and Tobago dollar was reintroduced.In 1798, 8 reales coins were holed, with the plug countermarked with a script letter T to make 11/2 bits coins and the holed dollar issued as 11 bits pieces. Some French colonial coins were countermarked with TB to produce 11/2 and 21/4 pence ballsweat p Author: Surhone, Lambert M./ Timpledon, Miriam T./ Marseken, Susan F. Binding Type: Paperback Number of Pages: 110 Publication Date: 2010/08/09 Language: English Dimensions: 6.00 x 9.02 x 0.26 inches

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Namibian Dollar $71.7 High Quality Content by WIKIPEDIA articles The dollar replaced the South African rand, which had been the countrys currency while it was under South African rule as SouthWest Africa 19201990. The rand is still legal tender, as the Namibian dollar is linked to the South African rand and can be exchanged on a onetoone basis locally. Namibia was also part of the Common Monetary Area from independence in 1990 until introduction of the dollar in 1993. In 1990, moves were under way to replace the rand with a new Namibian currency. The name kalahar was proposed, as the Kalahari Desert is located in eastern Namibia. The name of Namibias central bank was going to be known as the Namibia Reserve Bank. Denominations of this planned currency included 2, 5, 10, and 20 kalahar. (Note: There were two different designs for the 20 kalahar specimen notes.) However, these plans came to nothing, but some specimen notes were printed in a range of denominations. Author: Surhone, Lambert M./ Tennoe, Mariam T./ Henssonow, Susan F. Binding Type: Paperback Number of Pages: 76 Publication Date: 2010/12/04 Language: English Dimensions: 6.00 x 9.02 x 0.18 inches

Bet Your Bottom Dollar (Bottom Dollar Girls) $3.99 Welcome to the Bottom Dollar Emporium, where everything from coconut mallow cookies to Clabber Girl Baking Powder costs only a dollar, and coffee and gossip are free. For Elizabeth, Mavis, and Attalee, logging nine to five at the Bottom Dollar is not just work time, it's family time. So when news gets out that the Super Saver Dollar Store chain plans to set up shop and run the Bottom Dollar out of town, things go catawampus. Manager Elizabeth, who has a good head for business even though she flunked pin-curling in beauty school, teams up with a crew of dedicated do-gooders bent on saving the Bottom Dollar from the fate of spare change. But when Elizabeth's unlikely new love interest - who also happens to be Cayboo Creek's wealthiest bachelor - pitches woo, out come some startling revelations about her past that turn life more than a little interesting for all her friends and neighbors.

Dollar $6 Dollar - Steve Hofstetter

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Halloween Dollar Sign Necklace $5.95 Are you a styling pimp in need of some of that well-earned bling bling? Well have we got the accessory for you! The Halloween Dollar Sign Necklace guarantees that everyone around you knows about your cash money! Our Halloween Dollar Sign Necklace comes with a long gold plastic chain to gleam against your chest! But, that's not all! This also comes with a larger than life silver glittered dollar sign! It shines so bright that your girls will always know when their Mack Daddy is around! So order this amazing piece today!

Bet Your Bottom Dollar $9.99 Welcome to the Bottom Dollar Emporium, where everything from coconut mallow cookies to Clabber Girl Baking Powder costs only a dollar, and coffee and gossip are free. For Elizabeth, Mavis, and Attalee, logging nine to five at the Bottom Dollar is not just work time, it's family time. So when news gets out that the Super Saver Dollar Store chain plans to set up shop and run the Bottom Dollar out of town, things go catawampus. Manager Elizabeth, who has a good head for business even though she flunked pin-curling in beauty school, teams up with a crew of dedicated do-gooders bent on saving the Bottom Dollar from the fate of spare change. But when Elizabeth's unlikely new love interest -- who also happens to be Cayboo Creek's wealthiest bachelor -- pitches woo, out come some startling revelations about her past that turn life more than a little interesting for all her friends and neighbors.

The Case of the Million-Dollar Mystery [With Stickers] $3.95 Jigsaw's class is coming up with prize-winning inventions. Eddie Becker is convinced he has a million-dollar idea, but someone has snatched his top-secret invention folder. Jigsaw and Mila may have to invent some super-sleuthing gadgets of their own to solve this million-dollar mystery.

Dollar Meadows by ResortQuest $366 Dollar Meadows owners are long time Sun Valley visitors with a colorful athletic history depicted in photos and ski memorabilia throughout the property. Books, antiques and homey touches make this a special home away from home that has been adopted by many appreciative families over the years. In several units the most desirable feature is the big deck off the entryway with views of both Baldy and Dollar Mountain. Check in is located at 200 West River St., Ketchum, ID 83340.Please note that there is a departure cleaning charge for stays of two nights or less. 2 bed/2 bath deluxe condo w/loftAll condos have their own exterior entrance w/ private decks and gorgeous views. Some of Dollar Meadows Condos have access to Sun Valley amenities such as outdoor hot tubs, and an Olympic pool. Please check each unit description to see if the unit you are interested in has access. Unit bedding varies. Unit sleeps 6. Max Guests 6 4 bedroom/2 bathroom deluxe condoAll condos have their own exterior entrance w/ private decks and gorgeous views. Some of Dollar Meadows Condos have access to Sun Valley amenities such as outdoor hot tubs, and an Olympic pool. Please check each unit description to see if the unit you are interested in has access. Unit bedding varies. Unit sleeps 8. Max Guests 8 5 bedroom/3 bathroom standard condoAll condos have their own exterior entrance w/ private decks and gorgeous views. Some of Dollar Meadows Condos have access to Sun Valley amenities such as outdoor hot tubs, and an Olympic pool. Please check each unit description to see if the unit you are interested in has access. Unit bedding varies. Unit sleeps 12. Max Guests 12 Unit Amenities Alarm clockBalconyBarbecue GrillDeckDVDFireplaceIronIroning BoardLinens ProvidedNon SmokingPets Not AllowedPrivate EntranceStereo SystemTowels ProvidedTVVCRViewsWasher/Dryer

The Day the Dollar Dies $18.71 Originally published in 1973, The Day the Dollar Dies was considered by some to be prophetic, and to many an impossibility. Thirty years later, however, it reads like todays headlines and digs deeply into the heart of todays financial crisis around the world. Author: Cantelon, Willard Binding Type: Paperback Number of Pages: 163 Publication Date: 2009/06/15 Language: English Dimensions: 8.40 x 5.40 x 0.50 inches

The Billion Dollar Mistake $29.95 Important investment lessons gleaned from the mistakes of accomplished professional investors and billionaire businessmen The Billion Dollar Mistake is an up-close account of the career-defining mistakes that some of the world's most brilliant billionaire investors have made, and a revealing look at what we can learn from them. Drawing on author Stephen Weiss' twenty-two years experience at some of Wall Street's most prestigious firms, the core of this book is based upon original research and interviews with these legendary investors, who discuss the most significant trade or investment that went against them, the magnitude of the loss, its effect on their businesses-and on their personal lives. To some, these fascinating accounts will read like a novel; to others, it will be a treasured and unique investment guide. This intriguing book skillfully examines the causal relationship between the quirks of each investor's personality and the mistakes they have committed. Along the way, Weiss provides a series of compelling narrative accounts of the individuals' road to success, the particular mistakes they made, the character flaws that led to them, and the lessons learned. While some investors made errors of judgment, others made errors of perception. The Billion Dollar Mistake Uncovers important lessons learned from the failures of some of the most enduring and accomplished investors, including Kirk Kerkorian, Bill Ackman, Aubrey McClendon and Leon Cooperman Discusses how to incorporate these lessons into your investment discipline and avoid the same missteps Reveals common mistakes made by bigger investors that the average investor can relate-the only difference is in magnitude with more zeros attached to the loss Includes insights on improving your investment endeavors by refining your approach to today's markets Learning from the missteps of the best in the investment business can help you succeed. With The Billion Dollar Mistake, you'll discover how.

Million Dollar Kick $22.99 "So you are probably wondering - did the guy win a million dollars? The answer cannot be revealed yet, but the outcome will be worth the wait. Just like the actual requirements of the Hershey Million Dollar Kick, there are many paths that need to be traveled to reach the eventual outcome. As you read this real life story, you will experience the following stages of Dan Kaler's journey; a) the dream of participating in a "big time" athletic event, b) the surprise of actually being selected to compete in the Hershey Million Dollar Kick, c) the joy of becoming the contest finalist to kick for the one million dollar prize, d) the dilemma of considering how to spend a million dollars, and e) the reality of questioning the greater purpose in life. "We are all allotted fifteen minutes of fame - Dan Kaler has taken the fifteen minutes of fame into a lifetime of thoughts and observations. Enjoy " Chris Berman, ESPN "Dan Kaler's journey is a most-interesting story. He found out that his spiritual growth and praising God far outweighed financial gain." Bob Harlan, Green Bay Packer President and CEO "The Million Dollar Kick is a realistic example of life's ups and downs. But in the end, there is peace in realizing God's work is the bigger picture in our lives." Wayne Larrivee, Sports Broadcaster "An inspiring story about a man and his dream - putting life into perspective and determining what is really valuable. We all have hopes and ambitions - for some it's fame and fortune, and for others it's a much bigger picture." Spike O'Dell, WGN Radio Proceeds from this book will be contributed to the following organizations; Make-A-Wish Foundation, Rawhide Boys Ranch, Shults Lewis Child & Family Services, and St. Jude Children's Hospital. www.milliondollarkick.faithweb.com"

Million Dollar Kid - B&W $5.99 The East Side Kids were betwixt and between their earlier roughneck characterizations and their later Bowery Boys buffoonery when Million Dollar Kid came out early in 1944. Vowing to rid the East Side of hoods and holdup men, Muggs McGinniss (Leo Gorcey) and his gang rescue wealthy John Cortland (Herbert Heyes) from a band of young thugs. When it turns out that one of Cortland's assailants was his own son Roy (Johnny Duncan), Muggs and his pals set about to reform the boy. Roy resists the gang's efforts until he receives word that his older brother has been killed in the war. Intending to confess all to the cops, Roy is abducted by his hoodlum friends, obliging Muggs, Glimpy (Huntz Hall) and the other East Side Kids to come to the rescue. The more serious aspects of Million Dollar Kid are leavened by moments of earthy humor, with some of the gags dating as far back as the Fatty Arbuckle era. ~ Hal Erickson, Rovi

A Dollar Outta Fifteen Cent $8.34 "A Dollar Outta Fifteen Cent: An Urban Love Story of Sex, Money, and Murda" is a tale of lust, deceit, greed, envy, and vengeance. Brooklyn born good-girl-gone-bad Portia Lane, a glam-exotic dancer, uses men and sex for support. Always trying to make "A Dollar Outta Fifteen Cent," Portia swears she's got it all figured out until the game gets twisted- due to a forbidden encounter with someone taboo- which leaves Portia with severe regrets and reevaluating her financial dependency. Jay Mitchell, a street sav hustler, is the only one of Portia's regular customers to capture a piece of her heart. A man of caution who's been around enough to detect game, Jay enjoys playtime with Portia and doesn't knock her hustle. He admittedly has feelings for her, but knows that some things are better left alone. Adversity faced, Portia decides she wants out of the nightlife so she can live a normal life- with Jay. He resists for obvious reasons, but Portia proves herself worthy. Their relationship evolves into a sizzling romance, and despite himself, Jay's affection for Portia grows into a love that's worth killing for...

The Million Dollar Hotel (DVD) $15.42 Wim Wenders's THE MILLION DOLLAR HOTEL is a well-filmed movie set in a majestic, dilapidated hotel on the outskirts of Hollywood. The opener shows Tom Tom (Jeremy Davies), the eccentric, slightly retarded, skateboard-riding narrator, wandering in slow motion at daybreak on the roof of the hotel, as a hypnotic U2 song completes the moment. The film consists of many of these near-perfect fantasy capsules, strung together by a vague plot--that Agent Skinner (Mel Gibson), a clownish detective, is investigating the supposed murder of an artist named Izzy who was living at the hotel, and who is the son of a millionaire. What Skinner learns immediately is that most of the hotel's residents are, like Tom Tom, mentally disabled and basically harmless. Geronimo (Jimmy Smits) is one of the few hotel occupants who seems capable of committing such a crime, but even he is more entertaining than threatening. Through Skinner's observation of his subjects, viewers witness some delectably sweet events, such as the magical scene in which Tom Tom meets his true love, Eloise (Milla Jovovich) in the stairwell of the hotel. Both the actors and the sets of THE MILLION DOLLAR HOTEL facilitate stunning photography that looks as if it were ripped from the pages of Vogue. The script, based on an idea by Bono, and the score by U2, complete this fashionable picture.DVD Features:Region 1Keep Case

Million Dollar Baby $10.99 Million Dollar Baby - (Two Disc Widescreen Edition) DVD New "Disc 1: Movie -Theatrical Trailer Disc 2: Special Features -James Lipton Takes On Three: Roundtable with Clint Eastwood, Hilary Swank, Morgan Freeman and Moderator James Lipton -Born To Fight: Examines the Parallets of the Movie -Producers round 15: Behind the Scenes" Synopsis: A well-respected trainer who is estranged from his daughter reluctantly agrees to train a female boxer after he is impressed with her dedication and will. The two form a fragile bond of friendship as they realize they share a lot of common experiences in their past. Their new friendship is put to the test when they face a difficult battle. Format: DVD Color: Color Rating: PG-13 RatingReason: violence, some disturbing images, thematic material and language Genre: Drama Runtime: 137 Year: 2004

The Million Dollar Mermaid: An Autobiography $3.95 During Hollywood's heyday, big studios battled over the next box-office attraction. While Gene Kelly danced and Judy Garland sang, Esther Williams swam into the heart of America with her dazzling smile, stunning aquabatics, and whole-some appeal. Hand-picked for stardom by movie mogul Louis B. Mayer, Esther shed her wide-eyed innocence at what she affectionately calls University MGM, a unique educational institution where sex appeal and glamour were taught, a school where idols were born. Once a national swimming champion and struggling salesgirl, overnight she became one of the most bankable stars in Hollywood. And though fame came quickly, Esther's personal life was often less than joyous. Through troubled marriages, cross-dressing lovers, financial bankruptcy, she shares the ups and downs of her extraordinary career in The Million Dollar Mermaid, a wildly entertaining behind-the-scenes account of one of Tinseltown's classic dream factories.

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